Ad of the Day: McDonald’s turns French doorways into burgers and fries
The fast-food chain is promoting its home delivery with a campaign transforming doors into items from its menu.
Fast-food houses from McDonald's / TBWA\Paris
McDonald’s France has teamed up with TBWA\Paris to showcase three of its most notable products – ice cream, fries and burgers.
In a unique move, the fast-food chain is imagining what our abodes might look like adorned by its notable imagery, all in the name of promoting its delivery service, of course.
The Big Mac has been re-imagined onto the garage door of a suburban house, the humble French Fry is situated on the entrance to an apartment building, and the Sundae is featured on a traditional door of a Haussmann-style house.
‘McDonald’s Delivers to Your Door’ can be seen via out-of-home, in press, on social networks and digital animations, and has been running in France since the end of December.
Credits
Client: McDonald’s France
Agency: TBWA\Paris
Client managers: Xavier Royaux, Anne Lainé, Stéphanie Poupinneau and Lisa Campart
Agency managers: Jonathan Serog, Julie Montagné, Matthieu Charles and Louis Mainbourg
Executive creative directors: Benjamin Marchal and Faustin Claverie
Art directors: Cyrielle Declarey and Pauline Senechault
Art purchase: Fériel Simon
Photographer: Aurélien Chauvaud @ FMA Le Bureau
3D: 95 Magenta
Producer: Benoît Freydus @75
Retouching: The ABC
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