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Creative Creative Works TBWA\Paris

Ad of the Day: McDonald’s turns French doorways into burgers and fries

Author

By Amy Houston | Senior Reporter

February 3, 2023 | 2 min read

The fast-food chain is promoting its home delivery with a campaign transforming doors into items from its menu.

McDonald's France

Fast-food houses from McDonald's / TBWA\Paris

McDonald’s France has teamed up with TBWA\Paris to showcase three of its most notable products – ice cream, fries and burgers.

In a unique move, the fast-food chain is imagining what our abodes might look like adorned by its notable imagery, all in the name of promoting its delivery service, of course.

The Big Mac has been re-imagined onto the garage door of a suburban house, the humble French Fry is situated on the entrance to an apartment building, and the Sundae is featured on a traditional door of a Haussmann-style house.

McDonald's France 01

‘McDonald’s Delivers to Your Door’ can be seen via out-of-home, in press, on social networks and digital animations, and has been running in France since the end of December.

Credits

Client: McDonald’s France

Agency: TBWA\Paris

Client managers: Xavier Royaux, Anne Lainé, Stéphanie Poupinneau and Lisa Campart

Agency managers: Jonathan Serog, Julie Montagné, Matthieu Charles and Louis Mainbourg

Executive creative directors: Benjamin Marchal and Faustin Claverie

Art directors: Cyrielle Declarey and Pauline Senechault

Art purchase: Fériel Simon

Photographer: Aurélien Chauvaud @ FMA Le Bureau

3D: 95 Magenta

Producer: Benoît Freydus @75

Retouching: The ABC

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Creative Works TBWA\Paris

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