Ad of the Day: Scottish gin brand uses bottle as a prism to see world in new light
The award-winning CGI team behind the ad previously worked on Asda’s ‘Buddy the Elf’ Christmas work and Blade Runner 2049.
Based in Islay, Scotland, The Botanist uses 22 botanicals to create its gin, many of which are engraved into its bottles in Latin. To bring this to life, the company has worked alongside some top creatives to create a CGI lens to enable users, quite literally, to see the world from its perspective.
‘Look Further’ includes a film, social media activations and out-of-home billboards and will run in the UK, the US, Germany, France, Belgium, Luxembourg, the Netherlands, Australia and New Zealand.
The project has been a collaborative effort between Glasgow-based agency Thirst, creative director Hugh Carswell of Maker Ltd, and the Oscar-winning team at Framestore.
Thirst’s creative director Matt Burns said: “The team behind the brand wanted to symbolize seeing the world through The Botanist’s eyes. Using the bottle as a prism through which to view the product, the process, and the world as the brand sees it, was a unique way to achieve it.
“We set out to convey the brand’s perpetually optimistic and progressive outlook through a richly rigorous messaging strategy and an art direction that entices discovery and rewards the senses.”