The Drum Awards for Marketing - Extended Entry Deadline

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By Amy Houston | Senior Reporter

February 2, 2023 | 2 min read

The ad is to promote the streaming platform Canal+ as the leading partner of the Clermont Short Film Festival.

In collaboration with long-time agency partner BETC Paris, Canal+ has released a gripping two-and-a-half-minute video that sees a family in a hospital, preparing for the death of their loved one.

As the film progresses, the emotions get more intense and it ends with a plot twist that you won’t have expected.

‘Papa’ will be shown at the festival, which runs until February 4 in France.

Last year, the agency and brand ranked at number 69 on The Drum’s World’s best ads ever list for its famous 2011 spot titled ‘The Bear’.


Short film: Papa

Brand: Canal+

Brand managers: Emilie Pietrini, Celine Pontygayot, Valerie Lubert

Agency: BETC. Paris

Agency managers: Bertille Toledano, Mathilde Lancon, Adrien Bletton

Chief creative officer: Stephane Xiberras

Associate creative director: Chrystel Jung

Copywriters: Chrystel Jung, Dario Fau

Head of TV production: Karim Naceur

TV producer: Leslie Levy

Blue Paris

Director: Dario Fau

Producer: Julie Michelin

Production director: Margot Le Moel

Post-production Company: Mopart

Sound company: Hercules

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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