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Creative Works OOH Brand Strategy

Ads of the Week: Nike sneakers go 3D and Bumble prints honest DMs


By Amy Houston, Senior Reporter

March 23, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

Nike 3D Billboard2

Nike’s 3D billboard in Japan / Nike Japan

This week, Nike Japan dazzled locals in Tokyo’s Shinjuku area with its larger-than-life 3D billboard activation, Bumble threw out the dating rulebook with some very honest DMs and Duolingo offered to redo dodgy tattoos.

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Nike: Air Max Day by Nike Japan

As Air Max Day nears, Nike has taken over a huge billboard in Tokyo with a 3D activation that is catching the attention of locals, sneakerheads and social media users alike.

Vote for the work here

Bumble: Make Romance Equal by Oli Beale and Alexandre Holder


Bumble continued its efforts to challenge the ‘traditional’ rules of dating with an all-too-relatable print campaign.

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Duolingo: The Tattoo Duo Over by BETC Paris

To mark World Tattoo Day on March 21, language learning app Duolingo offered to fix people’s mistranslated ink for free.

Vote for the work here

Ace & Tate: Bring on the Sun by Base Design

Ace & Tate dropped its summer sunglasses collection but – plot twist – the majority of the ad campaign features no eyewear at all.

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Equal Pay Day: The Umbilical Cord by Mortierbrigade

Motherhood is a beautiful thing for many women, but often the journey comes with a lot of personal sacrifices – notably career progression and its financial implications. Shining a light on this, creative agency Mortierbrigade collaborated with Equal Pay Day on a thought-provoking film.

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Pleasing: Shroom Bloom by Anthony Pham


Pop star Harry Styles opened bespoke one-off stores in London, New York and LA to showcase the products from his beauty line Pleasing, and the promo campaign features legendary Fleetwood Mac leader Mick Fleetwood.

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Vestiaire Collective: Long Live Fashion by Droga5

Pre-loved fashion marketplace Vestiaire Collective launched its debut campaign with agency partner Droga5 featuring a rallying cry to the industry that clothes should last forever – with the help of some sustainably stylish puppets.

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Cadbury: Worldwide Hide by VCCP London

Cadbury is bringing back ‘Cadbury Worldwide Hide,’ which allows chocolate-lovers to hide an egg and then share a personalized clue about its digital whereabouts with a loved one to help them locate it.

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Carwow: Sell Your Car by Lucky Generals

A giant blue inflatable was the star of Carwow’s explosive campaign that showcased the online platform’s selling service.

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Oatly: The New Norm&Al Show by Oatly


Oatly launched a mini-series of shows in Australia to normalize the conversation around plant-based diets called ‘The New Norm&Al Show.’

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The Big Issue: I’m Here by Forever Beta

In a tech-driven out-of-home (OOH) campaign, The Big Issue is spotlighting vendors who have felt the sting of the pandemic with their source of income and connection to the public deteriorating due to the quietness of the streets.

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Creative Works OOH Brand Strategy

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