Cadbury: Worldwide Hide by VCCP London

Cadbury, alongside agency partner VCCP London, is bringing back ‘Cadbury Worldwide Hide,’ which allows chocolate lovers to hide an egg and then share a personalized clue about its digital whereabouts with a loved one to help them locate it.

Partnering this year with Manchester United, the British confectioner will look to build on the success of 2021’s offering by rolling the campaign out both digitally and physically in its key markets of the UK, Ireland, Australia and South Africa.

In celebration of the Manchester United tie-up, Cadbury has created a bespoke egg using the club’s distinct iconography, while players Harry Maguire, Paul Pogba, Tom Heaton and Nemanja Matic will feature in upcoming social media short films taking about the project.