Client: carwow
Date: Mar 2022
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Online marketplace Carwow, alongside agency partner Lucky Generals, has released a campaign that showcases the online platform’s selling service.

‘Sell Your Car’ comprises two short spots that aim to highlight those ‘wow’ moments people feel when selling their vehicle through the app. Through the campaign, viewers are introduced to the true star of the creative – a giant blue inflatable spelling ‘wow.’ In the first spot it pushes a dad to the wall while a granny grapples to save a trifle from the monstrous inflatable, and in the second the ‘wow’ moment causes sparks to fly and leaves customers and staff in a barbershop baffled.