The Big Issue: I'm Here by Forever Beta

In a tech-driven out-of-home (OOH) campaign, The Big Issue is spotlighting vendors who have felt the sting of the pandemic with their source of income and connection to the public deteriorating due to the quietness of the streets.

The ‘I’m Here’ project, devised by creative agency Forever Beta, uses beacon technology placed within vendors’ jackets. These link to OOH billboards that will display ads featuring faces to draw attention to where they are located.

Establishing this relationship further, the technology will also include a barcode that will be available for people to subscribe directly to the relevant vendor.