Creativity Creative Works

Ads of the Week: from Oreo’s ‘Batman’ to Arsenal’s ‘No More Red’


By Amy Houston | Reporter

January 12, 2022 | 7 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. This week, Oreo, Arsenal and Cadbury released standout spots from Saatchi & Saatchi Düsseldorf, Iris London and VCCP London.

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Oreo: The Batman by Saatchi & Saatchi Düsseldorf

Oreo and comic book hero Batman joined forces this week for a limited-edition run of cookies, promoted by a fun-filled video that sees Gotham City recreated with the sweet treats.


Oreo’s Batman collaboration by Saatchi & Saatchi Düsseldorf

Bringing together two American icons, the short film begins by teasing viewers with various Batman-related symbols engraved into the Oreos before dramatically panning across a cookie-built Gotham City.

Vote for the work here.

Arsenal: No More Red by Iris London

Arsenal FC and kit sponsor Adidas have dropped a special-edition shirt as part of the ‘No More Red’ initiative aiming to address the growing numbers of knife-related crimes in London.

During last Sunday’s FA Cup clash with Nottingham Forest, the iconic red tones were notably missing from Arsenal’s strip to symbolize the ambition to eradicate bloodshed on London’s streets.

In the hard-hitting supporting film we see actor Idris Elba take viewers through some bleak city scenes, with the cutting message that many of tomorrow’s soccer stars won’t be given the chance to realize their dreams due to rising youth violence.

Vote for the work here.

Cadbury: How Not To Eat Yours by VCCP London

In a playful twist on its iconic advertising slogan ‘how do you eat yours?’ Cadbury and VCCP London have devised a new campaign for the brand’s annual Easter egg hunt. This year, Cadbury has hidden rare half white and half milk chocolate eggs which, if found, could win you up to £10k... but only if you don’t eat them.

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Vote for the work here.

Paddy Power: Jack’s Back by Paddy Power

Ex-Arsenal footballer Jack Wilshere teamed up with Irish bookmaker Paddy Power in a tongue-in-cheek video to let the sporting world know he is ‘fit, ready and available for offers’ as the January transfer window opens, with one stipulation: not from old rival Tottenham.

Vote for the work here.

Gothenburg Film Festival: The Hypnotic Cinema by Stendahls

Gothenburg Film Festival organizers aim to disrupt the modern cinema experience by performing mass hypnosis on audiences before three movies as part of this year’s ‘disorder’ event theme.

‘The Hypnotic Cinema’ is billed as ‘mind-bending’ and aims to examine the possibility of intensifying the film experience for those courageous visitors who dare to take part.

Vote for the work here.

Axa: Birders by Publicis Conseil

Insurance company Axa and creative agency Publicis Conseil have collaborated on a heartwarming short film intended to assure customers they get to ‘stay focused on what matters.’

‘Birders’ is the story of a young girl named Yara and her slightly grumpy grandfather, who through a shared love of nature develop a strong bond.

Vote for the work here.

Gymbox: Anything Goes by BMB


London-based fitness chain Gymbox has unveiled a series of original out-of-home (OOH) billboards to showcase its range of unique classes.

The bold posters, in collaboration with creative agency BMB, aim to celebrate the brand’s ethos of making gym life less predictable and more fun.

Vote for the work here.

Corona: Sunshine, Anytime by David Miami

Corona has introduced a new non-alcoholic beer infused with vitamin D with a sun-drenched commercial created by David Miami.

The ‘Sunshine, Anytime’ campaign offers a bit of escapism during the post-holiday period and plays on the brand’s heritage of relaxing on the beach enjoying the warm weather – but this time with a cold ‘Sunbrew’ in hand.

Vote for the work here.

Meatless Farm: Change The World by Neew

Food brand Meatless Farm is encouraging everyone to eat more plant-based meals this Veganuary and beyond by enlisting people with very meaty names to star in its latest campaign.

‘Change The World’ stars everyday folk with surnames such as Chicken, Ham and Lamb, who all tell the camera that, despite their last name, they are going meatless.

Vote for the work here.

Veganuary: Cut Your Carbon Big-Footprint by Kilogramme

The story of Bigfoot might be an urban legend, but the fight against climate chaos is very real, and this January plant-based nonprofit Veganuary is once again urging people to adopt an eco-friendlier approach to food.

In the short animated film, viewers meet the mythical Bigfoot, voiced by Succession star and Oscar-nominated actor James Cromwell.

Vote for the work here.

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