Gothenburg Film Festival: The Hypnotic Cinema by Stendahls
- Location:
Gothenburg Film Festival organizers aim to disrupt the modern cinema experience by performing mass hypnosis on audiences before three movies as part of this year’s ‘disorder’ event theme.
‘The Hypnotic Cinema’ is billed as 'mind-bending' and aims to examine the possibility of intensifying the film experience for those courageous visitors who dare to take part.
It’s a short video with some cult movie Easter eggs for eagle-eyed viewers: Frank the Rabbit from Donnie Darko, the long crimson corridors of Kubrick’s The Shining and a single red balloon similar to the infamous one held by Pennywise the Clown in It.
A background of hypnotic spirals gives the video a trippy feel throughout while the Tarantino-esq surf rock soundtrack adds an uneasy quality.
Credits
Creative Agency: Stendahls
Alexander Skoglund, Art Director
Mikael Andersson, Copywriter
Peter Ohlsson, Account Director
Anna Lotto, Project Manager
Sofia Malmborg, Jr. Art Director
Molly Ljungström, Jr. Copywriter
Production Company: Is This It
John Boisen & Björn Fävremark, Directors
Fredrik Sellergren, Director of Photography
Johanna Smitz, Producer
Philip Esse, FAD & Additional Cinematography
Annica Strömberg, Make-up Artist
Visual Effects: Tussilago
Robert Danielsson, Producer
Jonas Gramming, VFX Artist
Eric Ljunglöf, VFX Artist
Marcus Holst, VFX Artist
Andreas Mellkvist, Sound Design
Photo & Retouch: Studio Mint
PR: Manifest
Johanna Svantesson, PR Strategist
Julia Wohlén, PR Strategist
Fanny Carlson, PR Strategist
Annika Svahn, PR Strategist
Client: Göteborg Film Festival
Marie Murphy, Head of Marketing
Andreas Degerhammar, Head of Communications
Emma Rygielski, Head of Event
Emmy Westling, Communicator / Press Co-ordinator
Linda Gester, Web Design
Jonas Holmberg, Artistic Director
Mirja Wester, CEO
