Agency: BMB
Client: Gymbox
Date: Jan 2022
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London-based fitness chain Gymbox has unveiled a series of original out-of-home (OOH) billboards to showcase its range of unique classes.

The bold posters, in collaboration with creative agency BMB, aim to celebrate the brand’s ethos of making gym life less predictable and more fun.

At first glance, the copy may seem confusing, but the headlines are intended to read like snippets of conversation that might take place at Gymbox by weaving in some of the quirky classes that the fitness center offers including Drill Sergeant, Hangxiety, Suspenders and Beastmode.

Media was bought by the7stars and Jack Media for the campaign, which will also be supported by social media throughout the year.