Meatless Farm: Change The World by Neew

Food brand Meatless Farm is encouraging everyone to eat more plant-based meals this Veganuary and beyond by enlisting people with very meaty names to star in its latest campaign.

‘Change The World’ stars everyday folk with surnames such as Chicken, Ham and Lamb who all tell the camera that, despite their last name, they are going meatless.

The work was directed by Dave Doherty with art direction from Thom Hanreich and was created alongside Dutch agency Neew.