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Paddy Power: Jack's Back by Paddy Power

Date: Jan 2022
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Ex-Arsenal footballer Jack Wilshere has teamed up with Irish bookmaker Paddy Power in a tongue-in-cheek video to let the sporting world know he is ‘fit, ready and available for offers’ as the January transfer window opens, with one stipulation: not from old rival Tottenham.

In a bid to attract the attention of a new club the spoof ad shows the midfielder in a meeting with two Paddy Power marketing execs who kick off the ‘Jack Wilshere Retirement Plan’ presentation, but with just six months since leaving his last club Bournemouth, the footballer reminds the team that he hasn’t yet hung up his boots just yet.

Quickly bypassing their NFT (non-fungible token) and reality tv suggestions, the duo begins presenting an in-depth digital strategy to get Wiltshire back in the game.

Reluctantly, the England international has a go at some of the social media tactics that Paddy Power advise such as channeling his inner Bruno Fernandes to write the perfect apology message, which hilariously reads "Sorry I forgot to take the bins out this week. Wasn't good enough, and not what the house deserves. We go again next week”, and filming keepie-uppies while eating a sandwich to symbolize his hunger to return to the beautiful game.

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