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Business on the Move Marketing

Business on the move including Green & Black's, SSE, Pernod Ricard and Burberry

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By Imogen Watson, Senior reporter

January 23, 2020 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

This week includes moves from Pernod Ricard, Uber, Green & Black's, Lionshare, Burberry and Branston.

Global wins

Pernod Ricard has been appointed by Wavemaker to handle its global travel retail media buying account.

Bubble Agency has been appointed as Broadcast Pix's global PR agency.

America wins

United Collective has been selected by Travelpro to handle its U.S. advertising efforts.

Garden Fresh has named Raindrop as its official agency of record.

Terminix has selected Kansas City-based independent agency Barkley as its lead agency.

EMEA wins

The Gate Edinburgh has won the rebrand work of SSE.

Following a review on its media planning and buying account, the film distributor, Lionshare has decided to retain Carat.

Hotter has appointed Pablo as its creative brand agency.

Pitch Marketing Group has retained the consumer PR account for Happy Socks.

VCCP has been named Green & Black's creative and strategic agency.

BWP has added Bruce’s Doggy Day Care to its brand division.

Pablo has won Icelandair following a pitch against DDB Nord.

Premier has been appointed by Puffin to support all communication activity in 2020 throughout Puffin’s extensive 80th birthday celebrations.

Quiet Storm has been appointed by Nutritious Delicious in the UK to build brand awareness and fame.

Extreme has been appointed as the digital marketing partner for Doulton Water Filters.

St. James’s Place has appointed Landor to work alongside the firm to support its strategic brand thinking and development.

Frank and Influence Digital have been appointed by KLM Royal Dutch Airlines to activate a digital and experiential brand campaign

This week's acquisitions

Apac wins

Redhill has won the account of tech company Tracks, Palm Drive Capital and Enterprise Estonia.

Dentsu India Slingshot has bagged the digital creative duties for Livspace.

Jollibee Food Corporation has started a global relationship with BBH Singapore.

Wunderman Thompson South Asia has won the creative mandate for Sugarlite.

Reviews

After putting its global media planning and buying account up for review, Diageo has shortlisted three agencies; Carat, Publicis Media and PHD.

Branston is reviewing its creative account. The incumbent, Mcgarrybowen, has held the business since 2013.

Luxury fashion house, Burberry, has put its media planning and buying account up for review. Its incumbent, Dentsu Aegis Network, is repitching for the account.

Launches

In partnership with C Space, Interbrand has launch an integrated customer experience offering - Interbrand X.

Amplify has launched its first office in the US. Located in Los Angeles, Amplify's UK managing partner, Marcus Childs, will lead as president.

UNKL has opened an office in Perth, Western Australia.

Mergers

The troubled creative agency, M&C Saatchi, is to absorb its sister shop - Lida.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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