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Matmi gently introduces children to social media with DiaryZapp

Matmi gently introduces children to social media with DiaryZapp

Technology focused brand experience agency Matmi has developed a custom app aimed exclusively at young children by taking their hand for a gentle introduction to the social media bear pit.

DiaryZapp has been developed in conjunction with Noah Dance, a 10 year-old boy and his family to provide a safe space for children to record their daily lives, improve literacy and share their past times with others from their own homes.

The app is designed to plug the long learning gap over the summer holidays, when children can lose as much as a third of recently attained knowledge. These reported losses can be halted through as little as 10 minutes spent reading, writing and drawing each day.

Devised by Dance as a means of creating a digital record of his sister Ella’s six weeks off school, the app allows users to create and manage their own personal log of writing, pictures and photos which can be shared with friends and family subject to parental approval.

Dance said: “Rather than just write in a diary I thought it would be more fun and interesting to do it on a tablet. I had an idea of an app that would allow you to add drawings and photos and be able to share with friends.

“My sister was struggling with her writing and I thought this would help as well as being something for everybody to use.”

The app is available to download now on the Google, Amazon and Apple app stores.

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