By Ayesha Salim | Content Lead

July 11, 2017 | 2 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

Tackling client challenges is never easy which is why Neo@Ogilvy’s Centre of Excellence (CoE) provides a good framework, according to Neo@Ogilvy’s business director, Malika Sharma.

Speaking in the fourth episode of the future stars of digital series, she explains how CoE’s strategic partnership with global brands helps boost client performance and her role in driving client business growth.

“I’m particularly proud of being part of the team that drove exponential client business growth in Neo, in the past two years. It’s really important because we grew from a tiny team to now being the biggest team in Neo. It made me learn a lot about business growth, leadership, and client relationships,” she says.

Find out how she is using CoE to tackle some of her client’s biggest challenges by watching the full video above.

Neo@Ogilvy’s future stars of digital, in association with Neo@Ogilvy, offers a behind-the-scenes insight into life at the agency as a young employee. Filmed at Neo@Ogilvy’s Sea Containers building on the South Bank, the series examines their personal views on diversity, their greatest achievements, and their future career ambitions.

Catch up on previous episodes here. Future episodes of the series will be released over the summer.

Advertising Client Relationships Strategy

Other episodes in the series

Episode 1

The Drum goes behind the scenes at Neo@Ogilvy to meet the future stars of digital

The Drum has launched a video series offering a peek into Neo@Ogilvy’s up-and-coming future stars of digital who are transforming their business outcomes while tackling day-to-day challenges at the agency.

Episode 2

Neo@Ogilvy’s Curtis Sinclair on mentors and diversity|Future stars of digital

In the second episode of the future stars of digital series, account director Curtis Sinclair tells The Drum about his luck in joining Neo@Ogilvy and how having great mentors has shaped his learning at the global digital marketing agency.

Episode 3

Neo@Ogilvy’s Marion Tafoiry on personal growth and tackling industry challenges | Future stars of digital

The digital marketing industry needs to adapt to the consumer appetite for video, according to Neo@Ogilvy’s account manager Marion Tafoiry, in the third episode of the future stars of digital series.

Episode 5

‘The technology is getting smarter’: Neo@Ogilvy’s Simon Wong on the potential of digital-out-of-home advertising |Future stars of digital

The digital-out-of-home (DOOH) advertising industry is gaining momentum as marketers find new and creative ways to target consumers.

Episode 6

Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital

Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US marketers believe it’s their role to collect customer data but not analyse it.

Content created with:


In a world of endless connections, interactions and intentions, there has never been as much opportunity for us to Make Brands Matter by motivating and inspiring consumer behaviour.

Find out more

More from Advertising

View all