By Ayesha Salim | Content Lead

Neo@Ogilvy

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April 11, 2017 | 3 min read

The Drum has launched a video series offering a peek into Neo@Ogilvy’s up-and-coming future stars of digital who are transforming their business outcomes while tackling day-to-day challenges at the agency.

The series, in association with Neo@Ogilvy, follows six handpicked stars, ranging from apprentices joining the agency to seasoned team members, exploring how they are delivering on digital transformation while staying committed to Neo@Ogilvy’s core tenants of diversity, training, and education in the industry.

Filmed at Neo@Ogilvy’s Sea Containers building on the South Bank, the videos explore their daily lives, uncovering their most memorable projects to the things that have surprised them the most since joining the global advertising agency.

The series has been produced at a pivotal time in the wake of big changes facing the digital advertising industry. Earlier this year, Procter and Gamble’s (P&G) chief brand officer Marc Pritchard heavily criticised the “murky at best, fraudulent at worst” media supply chain.

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Diversity is also a huge topic in the industry. Despite some strides being made to hire more diverse talent, many brands stand accused of simply paying lip service instead of taking real actionable steps to diversifying the workforce. A survey of marketing professionals by Marketing Week reveals that 42% of marketers believe the brands they work for are failing to reflect a diverse society in marketing and advertising.

Neo@Ogilvy’s future stars of digital offers an insight into what diversity means to Neo’s employees and how they have personally seen it impact their own work at the agency.

Episode one features Max Lester, account manager at Neo@Ogilvy as he talks about his focus on automation and why he thinks it’s a massive opportunity for the industry.

“As our jobs become more automated, people’s roles will be more geared towards managerial and strategic positions,” Lester says in the video. “A lot of the grunt work and the manual day-today work that is carried out now is going to become automated so people can focus more on managerial roles. I think that’s essential to speed up the development of new people.”

Future episodes will be released over the summer throughout 2017.

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Other episodes in the series

Episode 2

Neo@Ogilvy’s Curtis Sinclair on mentors and diversity|Future stars of digital

In the second episode of the future stars of digital series, account director Curtis Sinclair tells The Drum about his luck in joining Neo@Ogilvy and how having great mentors has shaped his learning at the global digital marketing agency.

Episode 3

Neo@Ogilvy’s Marion Tafoiry on personal growth and tackling industry challenges | Future stars of digital

The digital marketing industry needs to adapt to the consumer appetite for video, according to Neo@Ogilvy’s account manager Marion Tafoiry, in the third episode of the future stars of digital series.

Episode 4

Neo@Ogilvy’s Malika Sharma talks about client strategy and business growth | Future stars of digital

Tackling client challenges is never easy which is why Neo@Ogilvy’s Centre of Excellence (CoE) provides a good framework, according to Neo@Ogilvy’s business director, Malika Sharma.

Episode 5

‘The technology is getting smarter’: Neo@Ogilvy’s Simon Wong on the potential of digital-out-of-home advertising |Future stars of digital

The digital-out-of-home (DOOH) advertising industry is gaining momentum as marketers find new and creative ways to target consumers.

Episode 6

Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital

Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US marketers believe it’s their role to collect customer data but not analyse it.

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