‘The technology is getting smarter’: Neo@Ogilvy’s Simon Wong on the potential of digital-out-of-home advertising |Future stars of digital
The digital-out-of-home (DOOH) advertising industry is gaining momentum as marketers find new and creative ways to target consumers.
In the penultimate episode of the future stars of digital series, Neo@Ogilvy’s SEO account director, Simon Wong says the technology for DOOH has improved vastly by getting more immersive and interactive.
He is particularly excited about seeing “super personalised ads” from brands: “Seeing ‘Hi Simon’ on a big screen at Waterloo for example would be quite nice,” he says in the video.
At the same time, he acknowledges that the current economic climate has sprung up new challenges for agencies.
“I think the biggest challenge for agencies is that clients are potentially taking digital in-house because of cutbacks and economic uncertainty. We can overcome that by providing added value in areas which the client can’t replicate,” he says.
Watch his full interview above to find out his views on diversity and how his start up background has helped him adjust to life at the agency.
Neo@Ogilvy’s future stars of digital offers a behind-the-scenes insight into life at the agency as a young employee. Filmed at Neo@Ogilvy’s Sea Containers building on the South Bank, the series examines their personal views on diversity, their greatest achievements, and their future career ambitions.
Other episodes in the series
Episode 1
The Drum goes behind the scenes at Neo@Ogilvy to meet the future stars of digital
The Drum has launched a video series offering a peek into Neo@Ogilvy’s up-and-coming future stars of digital who are transforming their business outcomes while tackling day-to-day challenges at the agency.
Episode 2
Neo@Ogilvy’s Curtis Sinclair on mentors and diversity|Future stars of digital
In the second episode of the future stars of digital series, account director Curtis Sinclair tells The Drum about his luck in joining Neo@Ogilvy and how having great mentors has shaped his learning at the global digital marketing agency.
Episode 3
Neo@Ogilvy’s Marion Tafoiry on personal growth and tackling industry challenges | Future stars of digital
The digital marketing industry needs to adapt to the consumer appetite for video, according to Neo@Ogilvy’s account manager Marion Tafoiry, in the third episode of the future stars of digital series.
Episode 4
Neo@Ogilvy’s Malika Sharma talks about client strategy and business growth | Future stars of digital
Tackling client challenges is never easy which is why Neo@Ogilvy’s Centre of Excellence (CoE) provides a good framework, according to Neo@Ogilvy’s business director, Malika Sharma.
Episode 6
Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital
Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US marketers believe it’s their role to collect customer data but not analyse it.