By Ayesha Salim | Content Lead

September 12, 2017 | 2 min read

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Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US marketers believe it’s their role to collect customer data but not analyse it.

In the final episode of the future stars of digital series, Neo@Ogilvy’s data analyst, Elisabeth Westerlund says there is a trove of treasure hidden in the data – it just needs to be found. She suggests different ways to handle the big data challenge.

“The industry needs to overcome this by putting more resources into finding hidden patterns and hiring people working in machine learning and advanced analytics. There is no point having data just for the sake of it, if it doesn’t help you,” she recommends.

When asked about her future career ambitions, she says she wants to make a positive impact on “as many people as possible”.

Watch the full video above to learn how Neo@Ogilvy is helping clients take advantage of new technologies.

Neo@Ogilvy’s future stars of digital offers a behind-the-scenes insight into life at the agency as a young employee. Filmed at Neo@Ogilvy’s Sea Containers building on the South Bank, the series examines their personal views on diversity, their greatest achievements, and their future career ambitions.

Catch up on previous episodes here.

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Other episodes in the series

Episode 1

The Drum goes behind the scenes at Neo@Ogilvy to meet the future stars of digital

The Drum has launched a video series offering a peek into Neo@Ogilvy’s up-and-coming future stars of digital who are transforming their business outcomes while tackling day-to-day challenges at the agency.

Episode 2

Neo@Ogilvy’s Curtis Sinclair on mentors and diversity|Future stars of digital

In the second episode of the future stars of digital series, account director Curtis Sinclair tells The Drum about his luck in joining Neo@Ogilvy and how having great mentors has shaped his learning at the global digital marketing agency.

Episode 3

Neo@Ogilvy’s Marion Tafoiry on personal growth and tackling industry challenges | Future stars of digital

The digital marketing industry needs to adapt to the consumer appetite for video, according to Neo@Ogilvy’s account manager Marion Tafoiry, in the third episode of the future stars of digital series.

Episode 4

Neo@Ogilvy’s Malika Sharma talks about client strategy and business growth | Future stars of digital

Tackling client challenges is never easy which is why Neo@Ogilvy’s Centre of Excellence (CoE) provides a good framework, according to Neo@Ogilvy’s business director, Malika Sharma.

Episode 5

‘The technology is getting smarter’: Neo@Ogilvy’s Simon Wong on the potential of digital-out-of-home advertising |Future stars of digital

The digital-out-of-home (DOOH) advertising industry is gaining momentum as marketers find new and creative ways to target consumers.

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