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The time is now for B2B
Promoted

B2B hits its stride at Cannes Lions
iCrossing UK's chief digital officer on the transferrable skills after working as an estate agent.

What I learned... in real estate with iCrossing’s Roger Barr
A proactive approach to first-party data curation is the best way to prepare for the future
Promoted

Marketing’s identity crisis – why it’s time to sharpen your data strategy for the future...
Momentum considers recent changes to Netflix's policy and the reverberating implications it will have.
The Drum Network

What is advertising's role in the culture wars?

A strawberry poison dart frog

StrawberryFrog on agencies and purpose: ‘It’s no longer acceptable to act independentl...
wheat and 'contract for change' title card

Michelob vows to save American agriculture, earns Grand Prix at Cannes
British Museum

Vice and Dentsu’s guerilla British Museum tour nets its second Grand Prix at Cannes
Image of monument in Ukraine

Digital effort to preserve Ukraine's cultural artifacts amid war wins Grand Prix at Cannes
'eat a swede' title card with skyline in background

Sweden takes a bite out of Cannes as McCann’s ‘Eat a Swede’ earns Entertainment Grand...
poets create new artwork from pages from portugal's old constitution

FCB Lisbon’s ode to freedom earns Portugal its first Grand Prix
Vertical Leap considers how brands can make better use of YouTube.
The Drum Network

How to capture and keep user attention with high-performance YouTube ads
WPP and Ukrainian government ties for ‘Advantage Ukraine’ initiative

WPP teams with Ukrainian government to tell investors country is ‘open for business’
Boy and girl lying next to one another in the sunlight

Germany takes home its first Film Craft Lions Grand Prix for touching pandemic-era film

Netflix places 3D swarm of bees in Manchester to promote 'Man vs Bees'

Netflix creates hive billboard to unleash giant bees upon Manchester
Fortnite

Sky Broadband joins forces with Fortnite for ‘Gigafast Speedrun’
Savanta questions the longevity and strength of Netflix's current proposition.
The Drum Network

Are the curtains closing for Netflix?
Greenpeace x Cannes

Greenpeace storms WPP Cannes beach in fossil fuel protest
'Grab and Go' Kind Snacks billboard

Kind Snacks billboard lets Londoners pick their own fruit

TheDrum
Member Exclusive
Man pointing a remote control at a TV

FreeWheel rolls out interoperable ID for advertisers
Jaywing provides considerations around rainbow-washing, authenticity and meaningful creative.
The Drum Network

Pride: how brands are authentically approaching it this year
Trinity McQueen shares an excerpt of its new book about improving market research.
The Drum Network

Want to make market research better? Stop listening to your participants
Sky Creative highlights options available with Sky and Netflix together

Sky Creative ad highlights ‘end-of-series blues’ in dramatic fashion
TheDrum
Member Exclusive
Cannes Lions

Flanked by Paris Hilton, Gary Vee claims adland has ‘been lying to itself’ about reach
Clear Channel Outdoor's OOH Pride campaign
Opinion

Clear Channel Outdoor's Daniel Herrera on creating a meaningful OOH campaign for Pride
Greenpeace activist and former adman Gustav Martner storms the stage at Cannes Lions 2022 and hands back the 2007 award he won for Volkswagen

Stage-storming Greenpeace activist banned from Cannes Lions despite climate focus
C1

Ad of the Day: Gut-wrenching home videos emphasize poignant suicide prevention point
Alpro

Alpro bowls over consumers in ‘This Is Not M*lk’ breakfast battle
rose1

Ads of the Week: Modibodi breaks period taboos and Calm's heartbreaking suicide prevention...
TheDrum
Member Exclusive
Barclays digital series Money on My Mind

Barclays and Lucozade digital shows beef up Channel 4’s branded content unit
Artefact on how to create future strategies using a data-driven approach and applying AI and ML.
The Drum Network

Why data-driven marketing needs artificial intelligence and machine learning
cannes 2022

The Drum TV: How to watch our live cast from Cannes Lions and London
L'Oreal

Inside the metaverse strategies of L’Oréal and LVMH
Acast Article Header image
Promoted

4 reasons why advertisers in Asia should use podcasting as a marketing tool
TheDrum
Member Exclusive
Brandtech

‘We’re converting hype into ideas’: Mark D’Arcy on Facebook to Brandtech Group mov...
A paint mixing tray
The Drum Network

Stop chasing original ideas! Creativity mixes, merges and morphs
The croisette in Cannes, France

Is Cannes still hallowed ground for agencies in 2022?