World
Apple ad

Ad of the Day: Taika Waititi directs fantastical bedtime tale for Apple

A stylishly dressed Muslim woman in front of a sports car
The Drum Network

Festive fashion for Muslim women: Celebrating in style and modesty
Some street lights that look like a robotic face
The Drum Network

Can AI ever master media planning?
A clutch of balloons, with smiley faces on them
The Drum Network

Likeability is the popularity contest B2B brands can’t afford to lose
Now TV ad

Christmas 2023: watch all of the latest ads
an older man listening to music on headphones

Results revealed at The Drum Awards for Digital Industries 2023

How AdForm and Audi worked together measure media's carbon impact

Asahi Super Dry took its Man City kit sponsorship to new heights with this AR campaign

How UBS looked to social media to spread the word around its sustainable investments portf...

VMLY&R Commerce on why it turned to retro ad jingles to help Alzheimers sufferers in Puerto...

How one tweet got the world talking about Heinz Tomato Ketchup

Ogilvy on how it changed perception of Argos and delivered impressive ROI
Example of the award-winning digital work

Code and Theory launched Tipico's website in just six weeks. Here's how

How UK Power Networks created more engaging online experiences

OREO tasked VMLY&R Commerce to raise sales - here's how it worked

GDST on how it used social content to boost school registrations

How Clarks made a big noise on its return to the metaverse

How cutting energy costs made its all Add Up for Vyde, MG OMD and UK Gov

Autotrader on securing a prominent position in EV sales market

Spesavers on how paid search showed the way to better sales

Niantic on how its 8th Wall platform is making AR a reality for more brands

How Smarthub's investment is taking ad tech to new heights

How paint brand Valspar brought new life to its online brand

Coca-Cola explains how it showed Saudi Arabia a new side of its brand

Google Pixel and The Guardian scored big at the Women's World Cup, here's how

Yeti on how setting out the perfect year ahead is bolstering brand engagement
greenpeace 'dove' campaign

Greenpeace rebrands Dove’s ‘Real Beauty’ platform to ‘Real Harm,’ exposes plastic...
House of Dragons

Winners announced at The Drum Awards for Media 2023
ChatGPT Birthday
Opinion

After a year with ChatGPT, here's my creative director dos and don'ts

AIA win in winning back post pandemic market share

HBO on building excitement for House of Dragons TV launch

How BHF raised profile of sudden cardiac arrest

Sony on re-igniting gamer interest in its PS5 console

How Microsoft engaged younger NFL sports fans

How Touche leveraged loyalty for Canadian Tire

AT&T on its Washington Post 5G collaboration