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World
Opinion
What should marketers do when the consumer doesn’t do the ‘right thing’?
Why Breast Cancer Now is mixing AI and photography in attention-grabbing campaign
Can advertising tell the truth? This vodka brand is giving it a shot
Opinion
As we’re not investing in young creatives, we deserve the coming AI storm
Opinion
The anti-DE&I crusade will lead to segregation in marketing
Meeting clients for lunch in Gothenburg? Here are Forsman & Bodenfors’s keys to the city
Ad of the Day: Madison Tevlin calls for an end to Down syndrome prejudice
Opinion
What does a head of client inclusivity do all day? Digitas’s Danisha Lomax explains
What do agency leaders make of increasing ‘return-to-office’ demands?
Opinion
Freelancer cuts: your agency’s loss is the client’s gain
Why the V&A has repositioned its brand around niche interests
MP Pete Wishart talks failing ethics in political comms and MPs chasing media limelight
Why FCB’s model is working when other agencies’ aren’t
Ad of the Day: Amazon celebrates grassroots players in Uefa Women’s football short
The Drum Network Podcast: How CMOs can set their influencer marketing strategies
The Drum Network
At SXSW 2024, bold experiential marketing took center stage
Watch: Agency leaders debate social media, politics, and the ‘experiential future’
Opinion
Don't mistake GirlTok for GirlBritain. Nuance rarely goes viral
Opinion
Tomorrow’s top marketers will master gen AI. We don’t exactly know how yet
Ad of the Day: Tropicana reminds us how unbearable life would be if OJ went awol
The Drum Network
Are we losing the art of marketing relevancy?
Unilever, P&G, Citibank & more to share insights at APAC Trends Briefing event
Tik-Talks: Why Willy Wonka has given Elon reasons to be cheerful, post-by-post
Havas supercharges global social offering with Wilderness acquisition
The Drum Network
Let me tell you a funny story: Why we’re running a comedy night for our ‘competitors�...
The Drum Network
Facebook’s not getting any younger; neither are its users
Travel Supermarket puffs up 100 pool inflatables for Manchester billboard
Ad of the Day: Wayfair welcomes us to the Wayborhood
Promoted
How mobile data drives omnichannel success
Can Stanley avoid the ‘Ugg trap’? Only if it can embrace the silly
The Drum Network
Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out
Promoted
Which CMO are you: a trail blazer or a flame thrower?
The Drum Network
Watch: Why I spent 30 hours on trains and buses to get to Mobile World Congress
The Drum Network
AI won’t replace B2B copywriters, because it can’t
World Creative Rankings 2024: Discover the most-awarded ad campaigns of the past year
Is Apple’s 19-min manga ad worth the runtime? 19 top creatives discuss
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