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Why big agencies need a narrative, not a niche
McDonald’s asks ChatGPT to name the world's most iconic burger – and it delivered
Open Mic
Sonic branding simplified: Top 3 tips for brands to create super sonic experiences
Humor prevails in UK’s 5 favorite TV ads in May
The Drum Network
How to cultivate the right headspace for Apple’s Vision Pro headset
Inside Peroni’s plans to inject ‘informality’ into its portfolio
Ad of the Day: Burger King gives up trying to promote the Whopper
Opinion
If your brand really backs Pride, drop the ‘meaningless slogans and empty promises’
Promoted
Gen Z are making big life choices - here’s what advertisers need to know
Best Ads of the Week: Heinz talks love and a sex toy goes big on sustainability
The Drum Network
Ahead of the final, how does the Champions League brand football magic?
Opinion
Is your brand a zombie? Here’s how to bring it back to life
Opinion
This recent change now means brands can make money on Fortnite
Shell’s latest greenwashing ad ban marks a tipping point for big oil’s eco campaigns
Opinion
Apple sets new vision for future of computing & opens new opportunities for brands
Rekorderlig invites everyone to get a little fruity with this kitsch ad
Apple will need to double down on marketing if it’s to convince CMOs on its VR vision
Saatchi & Saatchi masterminds Subway UK’s biggest marketing investment in 25 years
Member Exclusive
Creative isn’t in-housing’s problem – a lack of planners and strategists is
Smyle hopes to cause waves with sustainable beach billboard
Fast-paced Deutsche Telekom ad takes inspo from Peter Pan
Ad of the Day: VW Bus rides through NYC and LA billboards to push electric upgrade
Need a new PR partner? These 11 agencies come with client recommendations
Diners wait 6 months for a Big Mac in Spanish McDonald’s spot celebrating suppliers
Member Exclusive
Does your agency have an AI usage policy yet? Here’s what you need to know
Opinion
Beware of bird poo: why retail media can learn from previous gold rushes
The Drum Network
4 ways your business can solve ethical issues with UX design
Promoted
3 reasons why making the switch to GA4 is better for brand, better for business
The brand boss behind Barbie’s comeback opens up the Mattel Playbook
Member Exclusive
Inside Ford’s first-ever virtual car launch
Inside Nike’s year-long project to create 100 shopping avatars
Moving ad from Cadbury shows how imposter syndrome can affect all generations
The Drum Network
Vicious cycle to virtuous circle: the impact of mentorship on women’s mental health
The Drum Network
5 essentials for brands engaging with the fluid gender identities of gen Z
Will Unilever follow Ben & Jerry’s decision to halt Twitter spend over hate speech?
‘Stand your ground’: Adland calls on brands to keep Pride promises in face of backlash
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