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World

Latest marketing and advertising news for World, including insights and opinions.

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The Drum Network

Podcast: how do agencies prove their purpose to clients?
The Drum Awards

Watch the winners get revealed at The Drum Recommends Awards for Digital
Youtube

The expanding world of TV: how YouTube aims to boost brands across CTVs
royal mail

Royal Mail & Warc study shows value of direct mail in targeting gen z audiences
Women

Period drama spoof ‘The Red Plague’ aims to tackle outdated taboos around period pover...
John Lewis

John Lewis’s latest ad has received 130 complaints, but did it actually break any rules?
NFL

NFL UK pivots from Facebook to YouTube to attract younger audiences
The Drum Network

How connected packaging provides brands with valuable customer data
Creative Works

Ad of the Day: ‘The Planet vs Bolsonaro’ calls on the president to pay for climate cri...
brand safety

ASA works with TikTok to remind social media creators and advertisers of the rules
Opinion

Fashion retailers look to refresh agency partnerships ahead of holiday season
Promoted

Three trends shaping the future of ad tech in APAC
The Drum Awards

Winners announced at The Drum Awards for the Digital Industries 2021
The Drum Awards

The story of how Royal Canadian Legion formed world’s oldest esports team
The Drum Awards

DDB Russia on creating a cyber spa for Kaspersky Lab’s 4,000 employees
The Drum Awards

AnalogFolk on working with Canesten to make vaginal health a talking point in Brazil
The Drum Awards

Tripadvisor shares how it put Abu Dhabi on the radar of would-be travelers
The Drum Awards

Sport England shares how it kept women active during the pandemic
The Drum Awards

Here’s how Amnesty International Denmark re-engaged former members
The Drum Awards

Hey Honey on how it helped Crocs Europe ensure its first collaboration was a smash hit
Awards Case Studies

Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Awards Case Studies

How Project Yemen used VR to provide vital surgical training
The Drum Awards

Why Rise at Seven is Agency of the Year at The Drum Awards for the Digital Industries 2021
Awards Case Studies

Here’s why Great State wrapped up 2020 with scarves rather than Christmas cards
The Drum Awards

Surfacing new recruits the Royal Navy’s secretive Submarine Service
Awards Case Studies

Why Pizza Hut focused resources on helping key workers during the pandemic
The Drum Awards

How UK Sport is encouraging more young people from diverse backgrounds to become Olympians
cosmetics

Here’s how South Korean skincare brand Dr Jart+ launched in the UK during lockdown
Awards Case Studies

Zulu Alpha Kilo on collaborating with con man Frank Abagnale for HomeEquity Bank
Awards Case Studies

The Starbucks data strategy that tempted customers back in-store for a Pumpkin Spice Latte
Awards Case Studies

Essence on how it helped BT transform its approach to paid media
Awards Case Studies

Specsavers’ social media agency on scoring big with Euro 2020 campaign
Awards Case Studies

Reddit’s route to becoming the unlikely winner of Super Bowl 2021
The Drum Awards

How Xbox lit up London with its Series X launch
The Drum Awards

Why in-game ad platform Anzu is Best Tech Platform of the year
The Drum Awards

Why Holition was named Creative/Digital Team of the Year at The Drum Awards for the Digital...
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