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Latest marketing and advertising news for World, including insights and opinions.

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KFC drops a C-bomb and finally talks about chicken welfare

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The FT Investment in Brand Award celebrates Patagonia in a year devoted to sustainability

The meme theory: how brands can tap into internet culture

‘Be an accomplice’: the final installment of the Queer Ad Folk trilogy

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Intermarketing bolsters senior team at Leeds HQ

Editors’ picks: the best Olympics ads of all time

Netflix prank summons stalking demon on a huge digital screen

Ad of the Day: The Body Shop stages ad intervention on ‘Self Love Street’

Spotify teams with Giphy to animate the listening experience with gifs

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Creatives reveal their ‘New Era Resolutions’ for working life after lockdown

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OMD tops global and EMEA media agency ranking

FCB Inferno encourages amputee pride with prosthetic limb cover designs

The week in numbers: 100,000 UK jobs lost, punters plan to spend, SME investment lacking

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The science of selfies: 3 insights to up your selfie game

Volvo powers all-electric future with Channel 4 branded content

Karmarama and British Army launch new female-led recruitment campaign

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Meet your marketing superhero: GSK’s Jerry Daykin on tackling ‘the stupid things'

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How disconnecting his home from his office led Rankin to a ‘work from anywhere’ policy

Humpstead Heath & So-Hoe: condom brand wins Evening Standard prize with provocative London...

Peloton puts focus on its ‘community’ in first ad campaign since product recall

Ad of the Day: Kanye West teases album on Beats By Dre ad starring Sha'Carri Richardson

Future of Media: Olympics fever, OOH celebrates Freedom Day, Indy on TV

Dulux celebrates 90th birthday with charity book charting changing color tastes

The future of work

As economies restart and ad spend goes up, demand for agency talent is on the rise

Channel (s)hopping: exploring the potential for shoppable TV ads

brand lift measurement

Ozone Project unveils digital ad engagement metric to give clearer view

Team GB offers NFT collectables for Olympics fans

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Publicis Groupe

Publicis chief Arthur Sadoun: group set to recover 2020 losses a year early

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Commerce is about selling an experience, not just selling stuff

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Understanding smart packaging

Meet the Media Minds

Meet the Media Minds: Matt Read, group head of digital at Space & Time

How ‘Freedom Day’ has impacted UK out-of-home ad sales – and can it last?

financial results

Publicis, IPG & Omnicom results: how have holding companies fared in first half of 2021?

Diversity & Inclusion

IOC censors photos on social media of athletes taking the knee at Tokyo Olympics 2020

The Drum Agency Business Awards

Meet the jury: the agency leaders judging The Drum Awards for Agency Business 2021

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Revolutionary Skincare Brand Ioniq skincare appoints Threepipe for market launch