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The Drum’s Daily Briefing: Getir gets out of UK, Premier Inn shifts focus & WeWork deal
Can marketing convince you to give up a kidney?
The Drum Network
Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
Opinion
Forget the FOMO, e-commerce isn’t an ‘all or nothing’ challenge for brands
The world’s most-awarded health & pharma campaigns
Opinion
From food ‘farmacies’ to longevity resorts, the trends transforming the health industr...
The Drum’s Daily Briefing: AI ad scams and wonky billboards
Opinion
Planners need to stop misdefining working-class with ‘archaic’ socioeconomic grading
Ad of the Day: KFC looks forward to BBQ season with rain-sodden spot
Promoted
5 of the most effective creative ads in the health & pharma sector
Wes Anderson’s puppet maker on what went into making Just Eat’s stop-motion ad
Opinion
Listen to your heart, not healthtech, if you want to live longer
The Drum Network
The gender health gap: Why women’s health needs a rethink
Ad of the Day: Vinterior trolls Ikea with cheeky outdoor campaign
UK democracy in last chance saloon says Saatchi & Saatchi CSO Richard Huntington
The Drum’s Daily Briefing: TikTok stands firm, Google’s AI update and Snap shares soar
Open Mic
Unlocking growth in new markets: How to crack Southeast Asia
The Drum Network
How to develop a digital transformation strategy that sticks
The Drum Network
How to take advantage of the LinkedIn algorithm change with your B2B posts
Opinion
The best and wurst of pre-testing: why marketers need to visit my sausage factory
How can Dr Martens find its feet again?
Opinion
Marketing Crash Investigation: why electric cars have veered off the road
Opinion
Miss AI shows just how far influencer marketing can miss the mark
Ad of the Day: Tui’s action-packed, cinematic twist on airline safety videos
Opinion
Survival of the cheapest: The real reason there’s so few 50-somethings in advertising
Promoted
How to harness ‘commerce intelligence’ to fuel sustainable digital advertising growth
Should ads follow trends and tropes, or is it simply lazy creative?
The Drum’s Daily Briefing: Captchas get harder & Meta’s big AI bet spooks investors
Marketing as R&D: Rory Sutherland’s persuasive arguments on the unseen value of marketin...
Opinion
Will Labour’s gravy train get the UK back to Cool Britannia?
Kahlua, Heineken and Dettol top Kantar’s most effective campaigns of the year
As 180 turns 25, we look back at its best work and to its future and new identity
Nike layoffs are the result of a brand strategy gone awry, experts say
Opinion
What to do when Farage adopts your fashion
Promoted
Scalability, repeatability, flexibility – how to unlock ABM success
Opinion
Gag reflex: why gross humor in ads can often leave a bad smell
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