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By Amy Houston, Senior Reporter

April 17, 2024 | 3 min read

Other athletes, including Max Whitlock and Emily Campbell, have come together ahead of the event to inspire people to take action and reach their personal goals.

With the Summer Olympic Games now a hundred days away, NatWest has released an uplifting spot to rally the UK. The ad is designed to motivate everyone to achieve whatever goals they might have been putting off.

Some of Team GB’s most celebrated athletes worked alongside Pitch Marketing Group on the script. Each sporting star shares a personal story on how they took the first steps toward their own success and accomplished things they never dreamt possible.

The campaign follows research commissioned by NatWest that shows April is when the majority of people give up on their New Year’s resolutions. With motivation waning, 43% of people expect that they won’t meet their goals for the year.

“With so much uncertainty across the country and a lack of optimism about the future, we’re proud to launch NatWest’s team talk to inspire the nation, a culturally relevant campaign that encourages people to get off the starting blocks and take the first steps towards achieving their goals,” said Abi Russell, head of partnerships at Pitch Marketing Group.

“And who better to deliver this message than some of Britain’s most inspirational Olympic athletes? It’s been a joy to work with such an energized, passionate and brave team and we look forward to continuing to roll out the campaign during the Summer as Olympic fever builds throughout the country.”

The ad is part of NatWest’s bigger Team GB Olympics campaign, which will include a series of activations across multiple touchpoints, including Team GB Fan Zones in the UK. The project will be rolled out during the next few months.

Marg Jobling, chief marketing officer at NatWest, added: “As Team GB’s official banking partner, we are incredibly excited to be supporting the athletes headed to the 2024 Paris Olympic Games. As well as getting behind Team GB we’re hoping to inspire people across the nation to come together to support the team – and to get going to reach their own goals – whatever they may be.

“Our Team GB athletes are hugely inspiring, so we hope their words and experiences can help motivate the nation. So whatever your goals, let’s get going.”

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