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Japan

Latest marketing and advertising news for Japan, including insights and opinions.

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Tokyo 2020: the greatest time machine

An Olympics delay may have changed SK-II’s marketing destiny for the better

The future is creative impact: goodbye cookies, hello impact

Japanese marketers name cookies, data privacy and targeted ads top concern for 2021

Dentsu to consolidate operations into six global agencies

Tokyo 2020 Olympic Games

Dentsu’s involvement in Tokyo Olympic Games bid questioned by investigators

Agility and authenticity key for APAC marketers to prepare (again) for the 2021 Olympics

Will connected TV take off in Japan?

Future of Media

Inside Nissan’s experiential car showroom of the future

WHO and Rakuten Viber join forces to educate public on coronavirus facts

Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus

Why Rakuten is investing in AI-powered media buying

Tokyo 2020 Olympic Games

Olympics organisers mull postponement in wake of coronavirus

East Japan Railway launches exercise app that provide workouts for commuters based on locations

Hotels.com believes it has found the cure to travel hangovers

Why AI music will let human artists be less like machines

Dentsu restructures business in seven global markets and cuts 3% of total workforce

Shiseido creates time travel installation to showcase real-time aging

How Mitsui & Co plans to develop the nascent location programmatic data market in Japan

Mari Kondo moves into e-commerce but insists she's not encouraging clutter

How Japan Airlines' ad campaigns took flight after changing its programmatic strategy

Pantene wants Japanese women to let their hair down when job hunting

Digital Marketing

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

Sports Marketing

J.League leans on AI to create video content to promote Japanese football

Digital Transformation

Yahoo Japan acquires Zozo for $3.7bn to combat Rakuten and Amazon

How brands can succeed with the rugby World Cup in Japan

AIG and the All Blacks teach tourists how to drive in Japan ahead of Rugby World Cup

Katie Couric fronts SK-II ads addressing female stereotypes in Asia Pacific and US

Japan 101: the basics of marketing in the Land of the Rising Sun

Rishiri Town wants to help prevent extinction of kombu kelp with virtual experiences

How Shiseido is planning to thrive as consumers change the way they buy beauty products

Kim Kardashian West

Kim Kardashian West stirs up controversy in Japan with her Kimono Intimates brand

Netflix taps former BBC News MD as marketing lead in Japan

Sports Marketing

J.League appoints Lagardere Sports and Rakuten to distribute media rights

'Shhhh': Naomi Osaka delivers pointed message to media in new Nike campaign

Shiseido opens $360m research hub in Japan to spur creativity and collaboration