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Japan

Latest marketing and advertising news for Japan, including insights and opinions.

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Netflix taps former BBC News MD as marketing lead in Japan

J.League appoints Lagardere Sports and Rakuten to distribute media rights

'Shhhh': Naomi Osaka delivers pointed message to media in new Nike campaign

Shiseido opens $360m research hub in Japan to spur creativity and collaboration

Japan unveils new brand name for post-Emperor Akihito era

Line's 'chief wow officer' Jungho Shin is made co-chief executive

Apple showcase how Japanese creatives use MacBooks to inspire students

22 February 2019

JD.com and Rakuten combine forces to become drone powerhouse in Japan

21 February 2019

Japan moves closer to a reality of unmanned stores after successful RFID trial

14 February 2019

Japanese brand Loft pulls down Valentines Day ad after sexism controversy

11 February 2019

Line invests $180m into mobile payment business Line Pay

05 February 2019

Hulu Japan teams with Vice to target youth audience

25 January 2019

Nissin apologies for whitewashing Naomi Osaka in anime-style ad

24 January 2019

7-Eleven to stop selling pornographic magazines in Japan ahead of Rugby World Cup

23 January 2019

Dentsu Inc. picks Amobee to understand browsing behaviors of the 'silent majority' in Japan

23 January 2019

The 'new Dentsu': how the Japanese ad giant is paying more attention to the wellbeing of its...

18 January 2019

As Tiger sinks its claws into Japan, it fights hard to stay authentic and purposeful

14 January 2019

Pantene Japan signs influencer baby and grey-haired model as ambassadors to champion ageless...

11 January 2019

Why Dentsu's Team B is empowering creatives to help clients find their alternative sides

02 January 2019

Japan Para Table Tennis Association creates special ping pong tables to show challenges of...

17 December 2018

A sporting chance: how brands can triumph in Tokyo

13 December 2018

Hotel Chocolat continues global expansion with new store in Japan

26 November 2018

SK-II puts Chinese singer Leah Dou in a technicolour 3D world in latest ad

22 November 2018

Nissan chairman Carlos Ghosn arrested in Japan after “significant acts of misconduct"

20 November 2018

Asahi Super Dry creates a bizarre campaign featuring giant squids, robot geisha and fierce...

12 November 2018

Netflix commits to diversifying content with slate of new Asian originals

09 November 2018

TBWA\Hakuhodo hires social media influencer to produce digital content for the agency

02 November 2018

CCI looks to take brand safety to the next level in Japan after partnering CHEQ

31 October 2018

MullenLowe expands experience design offering in Asia Pacific after launching in Tokyo

25 October 2018

Can Philip Morris International's smoke-free dream succeed in South East Asia?

23 October 2018

Learnings from Japan’s mobile market

Beating the real thing: Coca-Cola on its four point digital transformation plan

How Rakuten Marketing plans to rebuild trust in the programmatic landscape

Creatives unveil 'Letters of Empathy' to promote peace and understanding

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions

United Entertainment Group puts down roots in Asia with a new Tokyo office