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Latest marketing and advertising news for Japan, including insights and opinions.

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Shiseido creates time travel installation to showcase real-time aging

11 December 2019

How Mitsui & Co plans to develop the nascent location programmatic data market in Japan

29 November 2019

Mari Kondo moves into e-commerce but insists she's not encouraging clutter

19 November 2019

How Japan Airlines' ad campaigns took flight after changing its programmatic strategy

24 October 2019

Pantene wants Japanese women to let their hair down when job hunting

15 October 2019

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

14 October 2019

J.League leans on AI to create video content to promote Japanese football

07 October 2019

Yahoo Japan acquires Zozo for $3.7bn to combat Rakuten and Amazon

12 September 2019

How brands can succeed with the rugby World Cup in Japan

AIG and the All Blacks teach tourists how to drive in Japan ahead of Rugby World Cup

Katie Couric fronts SK-II ads addressing female stereotypes in Asia Pacific and US

Japan 101: the basics of marketing in the Land of the Rising Sun

Rishiri Town wants to help prevent extinction of kombu kelp with virtual experiences

How Shiseido is planning to thrive as consumers change the way they buy beauty products

Kim Kardashian West stirs up controversy in Japan with her Kimono Intimates brand

Netflix taps former BBC News MD as marketing lead in Japan

J.League appoints Lagardere Sports and Rakuten to distribute media rights

'Shhhh': Naomi Osaka delivers pointed message to media in new Nike campaign

Shiseido opens $360m research hub in Japan to spur creativity and collaboration

Japan unveils new brand name for post-Emperor Akihito era

Line's 'chief wow officer' Jungho Shin is made co-chief executive

Apple showcase how Japanese creatives use MacBooks to inspire students

22 February 2019

JD.com and Rakuten combine forces to become drone powerhouse in Japan

21 February 2019

Japan moves closer to a reality of unmanned stores after successful RFID trial

14 February 2019

Japanese brand Loft pulls down Valentines Day ad after sexism controversy

11 February 2019

Line invests $180m into mobile payment business Line Pay

05 February 2019

Hulu Japan teams with Vice to target youth audience

25 January 2019

Nissin apologises for whitewashing Naomi Osaka in anime-style ad

24 January 2019

7-Eleven to stop selling pornographic magazines in Japan ahead of Rugby World Cup

23 January 2019

Dentsu Inc. picks Amobee to understand browsing behaviors of the 'silent majority' in Japan

23 January 2019

The 'new Dentsu': how the Japanese ad giant is paying more attention to the wellbeing of its...

18 January 2019

As Tiger sinks its claws into Japan, it fights hard to stay authentic and purposeful

14 January 2019

Pantene Japan signs influencer baby and grey-haired model as ambassadors to champion ageless...

11 January 2019

Why Dentsu's Team B is empowering creatives to help clients find their alternative sides

02 January 2019

Japan Para Table Tennis Association creates special ping pong tables to show challenges of...

17 December 2018

A sporting chance: how brands can triumph in Tokyo

13 December 2018

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