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Japan

Latest marketing and advertising news for Japan, including insights and opinions.

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WHO and Rakuten Viber join forces to educate public on coronavirus facts

01 April 2020

Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus

25 March 2020

Why Rakuten is investing in AI-powered media buying

13 March 2020

Tokyo 2020 Olympic Games

Olympics organisers mull postponement in wake of coronavirus

11 March 2020

East Japan Railway launches exercise app that provide workouts for commuters based on locations

28 January 2020

Hotels.com believes it has found the cure to travel hangovers

15 January 2020

Why AI music will let human artists be less like machines

14 January 2020

Dentsu restructures business in seven global markets and cuts 3% of total workforce

17 December 2019

Shiseido creates time travel installation to showcase real-time aging

11 December 2019

How Mitsui & Co plans to develop the nascent location programmatic data market in Japan

29 November 2019

Mari Kondo moves into e-commerce but insists she's not encouraging clutter

19 November 2019

How Japan Airlines' ad campaigns took flight after changing its programmatic strategy

24 October 2019

Pantene wants Japanese women to let their hair down when job hunting

15 October 2019

Digital Marketing

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

14 October 2019

Sports Marketing

J.League leans on AI to create video content to promote Japanese football

07 October 2019

Yahoo Japan acquires Zozo for $3.7bn to combat Rakuten and Amazon

12 September 2019

How brands can succeed with the rugby World Cup in Japan

20 August 2019

AIG and the All Blacks teach tourists how to drive in Japan ahead of Rugby World Cup

23 July 2019

Katie Couric fronts SK-II ads addressing female stereotypes in Asia Pacific and US

18 July 2019

Japan 101: the basics of marketing in the Land of the Rising Sun

18 July 2019

Rishiri Town wants to help prevent extinction of kombu kelp with virtual experiences

11 July 2019

How Shiseido is planning to thrive as consumers change the way they buy beauty products

09 July 2019

Kim Kardashian West

Kim Kardashian West stirs up controversy in Japan with her Kimono Intimates brand

27 June 2019

Netflix taps former BBC News MD as marketing lead in Japan

19 June 2019

Sports Marketing

J.League appoints Lagardere Sports and Rakuten to distribute media rights

11 June 2019

'Shhhh': Naomi Osaka delivers pointed message to media in new Nike campaign

29 May 2019

Shiseido opens $360m research hub in Japan to spur creativity and collaboration

03 April 2019

Japan unveils new brand name for post-Emperor Akihito era

01 April 2019

People on the Move

Line's 'chief wow officer' Jungho Shin is made co-chief executive

29 March 2019

Apple showcase how Japanese creatives use MacBooks to inspire students

22 February 2019

JD.com and Rakuten combine forces to become drone powerhouse in Japan

21 February 2019

Japan moves closer to a reality of unmanned stores after successful RFID trial

14 February 2019

Valentine's Day

Japanese brand Loft pulls down Valentines Day ad after sexism controversy

11 February 2019

Line invests $180m into mobile payment business Line Pay

05 February 2019

Hulu Japan teams with Vice to target youth audience

25 January 2019

Nissin apologises for whitewashing Naomi Osaka in anime-style ad

24 January 2019

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