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Japan

Latest marketing and advertising news for Japan, including insights and opinions.

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Learnings from Japan’s mobile market

Beating the real thing: Coca-Cola on its four point digital transformation plan

How Rakuten Marketing plans to rebuild trust in the programmatic landscape

Creatives unveil 'Letters of Empathy' to promote peace and understanding

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions

United Entertainment Group puts down roots in Asia with a new Tokyo office

Uniqlo launches its own virtual assistant using Google technology

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

Coleman encourages people to 'Light Up' through camping and rekindle invisible bonds

Keywords Studios acquires Japanese video games developer to predict gamers' behaviors with...

BBC News unveils streaming service on Yahoo Japan to expand online reach

How SK-II disrupted the beauty industry in Japan with emerging technology

First cannabis out-of-home ad goes live in Japan in landmark move

Storytelling in a universal language: how brands can leverage music to reach audiences

Ad of the Day: AIG promotes diversity in Japan through colourful All Blacks jerseys

ANA brings back 'Journey by Design' campaign to promote Japan

One Championship announces broadcast partnership with AbemaTV in Japan

Digital ad spend to overtake TV by the end of 2020 in Japan

Ad of the Day: Glico uses 72 actresses to challenge people to make use of increased life expectancy...

Didi Chuxing teams up with SoftBank for Japanese ride-hailing joint venture

12 February 2018

New megaphone uses artificial intelligence to solve crowd control problems in Japan

09 February 2018

Line creates financial subsidiary to create and provide cryptocurrency, insurance and loans...

31 January 2018

IAB Tech Lab launches measurement compliance program internationally with Japan's CCI as first...

24 January 2018

Japanese health brand creates ‘washable’ book to help children learn about hygiene

19 January 2018

AIG debuts new merger brand in Japan with campaign that plays on old fairy tales

11 January 2018

Line to integrate Mobike functionality after taking minority stake in bikesharing company

21 December 2017

A supply-side perspective on agency transparency

19 December 2017

Juventus introduces licensed products in Asia and Australia as part of global expansion

14 December 2017

Muji creates neon installation from pens to promote Tokyo

11 December 2017

Bain officially acquires ADK

07 December 2017

Fetch collaborates with Dentsu Inc to open Tokyo office

01 December 2017

McCann’s AI creative director made a music video for a Japanese pop band before the music was...

28 November 2017

The growing appeal of private marketplaces in Japan and beyond

23 November 2017

Mobile gaming shows huge growth in Asia Pacific according to figures released by eMarketer...

23 November 2017

Yoox and Google launch ‘now or never’ shoppable ad to create a sense of urgency in fashion...

23 November 2017

Bain and WPP reach an understanding on ADK to put an end to protracted saga

21 November 2017