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Japan

Latest marketing and advertising news for Japan, including insights and opinions.

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Future of Media

Lenovo hires virtual influencer Imma for campaign in Japan

japan

Accenture taps Japan's booming digital commerce sector with Tambourine acquisition

The Drum Awards

How TikTok Japan made its mark on the film industry

Travel marketing

Marriott to create customized experiences for Japanese travelers with Rakuten tie-up

Future of Media

Tokyo's Harajuku neighbourhood has been turned into a virtual shopping experience

Creative Works

Tokyo Olympics 2020: which brands will win gold for creativity?

Tokyo 2020 Olympic Games

Few spectators at Tokyo Olympics: how will it affect brands and sponsors?

Opinion

Tokyo 2020: the greatest time machine

SK-II

An Olympics delay may have changed SK-II’s marketing destiny for the better

Opinion

The future is creative impact: goodbye cookies, hello impact

Programmatic

Japanese marketers name cookies, data privacy and targeted ads top concern for 2021

Dentsu Group

Dentsu to consolidate operations into six global agencies

Tokyo 2020 Olympic Games

Dentsu’s involvement in Tokyo Olympic Games bid questioned by investigators

Opinion

Agility and authenticity key for APAC marketers to prepare (again) for the 2021 Olympics

Opinion

Will connected TV take off in Japan?

Future of Media

Inside Nissan’s experiential car showroom of the future

Coronavirus

WHO and Rakuten Viber join forces to educate public on coronavirus facts

Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus

rakuten

Why Rakuten is investing in AI-powered media buying

Tokyo 2020 Olympic Games

Olympics organisers mull postponement in wake of coronavirus

Creative Works

East Japan Railway launches exercise app that provide workouts for commuters based on loca...

Creative Works

Hotels.com believes it has found the cure to travel hangovers

Opinion

Why AI music will let human artists be less like machines

Dentsu Group

Dentsu restructures business in seven global markets and cuts 3% of total workforce

Creative Works

Shiseido creates time travel installation to showcase real-time aging

Programmatic

How Mitsui & Co plans to develop the nascent location programmatic data market in Japan

ecommerce

Mari Kondo moves into e-commerce but insists she's not encouraging clutter

Adobe

How Japan Airlines' ad campaigns took flight after changing its programmatic strategy

Creative Works

Pantene wants Japanese women to let their hair down when job hunting

Digital Marketing

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

Sports Marketing

J.League leans on AI to create video content to promote Japanese football

Digital Transformation

Yahoo Japan acquires Zozo for $3.7bn to combat Rakuten and Amazon

Opinion

How brands can succeed with the rugby World Cup in Japan

Creative Works

AIG and the All Blacks teach tourists how to drive in Japan ahead of Rugby World Cup

Creative Works

Katie Couric fronts SK-II ads addressing female stereotypes in Asia Pacific and US

Opinion

Japan 101: the basics of marketing in the Land of the Rising Sun

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