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Japan

Latest marketing and advertising news for Japan, including insights and opinions.

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The Drum Awards

How TikTok Japan made its mark on the film industry
Travel marketing

Marriott to create customized experiences for Japanese travelers with Rakuten tie-up
Future of Media

Tokyo's Harajuku neighbourhood has been turned into a virtual shopping experience
Creative Works

Tokyo Olympics 2020: which brands will win gold for creativity?
Tokyo 2020 Olympic Games

Few spectators at Tokyo Olympics: how will it affect brands and sponsors?
Opinion

Tokyo 2020: the greatest time machine
SK-II

An Olympics delay may have changed SK-II’s marketing destiny for the better
Opinion

The future is creative impact: goodbye cookies, hello impact
Programmatic

Japanese marketers name cookies, data privacy and targeted ads top concern for 2021
Dentsu Group

Dentsu to consolidate operations into six global agencies
Tokyo 2020 Olympic Games

Dentsu’s involvement in Tokyo Olympic Games bid questioned by investigators
Opinion

Agility and authenticity key for APAC marketers to prepare (again) for the 2021 Olympics
Opinion

Will connected TV take off in Japan?
Future of Media

Inside Nissan’s experiential car showroom of the future
Coronavirus

WHO and Rakuten Viber join forces to educate public on coronavirus facts
Tokyo 2020 Olympic Games

IOC and Japan agree to postpone Olympics to 2021 due to coronavirus
rakuten

Why Rakuten is investing in AI-powered media buying

Tokyo 2020 Olympic Games

Olympics organisers mull postponement in wake of coronavirus

Creative Works

East Japan Railway launches exercise app that provide workouts for commuters based on loca...
Creative Works

Hotels.com believes it has found the cure to travel hangovers
Opinion

Why AI music will let human artists be less like machines
Dentsu Group

Dentsu restructures business in seven global markets and cuts 3% of total workforce
Creative Works

Shiseido creates time travel installation to showcase real-time aging
Programmatic

How Mitsui & Co plans to develop the nascent location programmatic data market in Japan
ecommerce

Mari Kondo moves into e-commerce but insists she's not encouraging clutter
Adobe

How Japan Airlines' ad campaigns took flight after changing its programmatic strategy
Creative Works

Pantene wants Japanese women to let their hair down when job hunting
Digital Marketing

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics
Sports Marketing

J.League leans on AI to create video content to promote Japanese football
Digital Transformation

Yahoo Japan acquires Zozo for $3.7bn to combat Rakuten and Amazon
Opinion

How brands can succeed with the rugby World Cup in Japan
Creative Works

AIG and the All Blacks teach tourists how to drive in Japan ahead of Rugby World Cup
Creative Works

Katie Couric fronts SK-II ads addressing female stereotypes in Asia Pacific and US
Opinion

Japan 101: the basics of marketing in the Land of the Rising Sun
Creative Works

Rishiri Town wants to help prevent extinction of kombu kelp with virtual experiences
Shiseido

How Shiseido is planning to thrive as consumers change the way they buy beauty products
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