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‘Diversity is not optional’: WPP’s new Japan CEO on her plans for Asia Pacific
Grab to share first-party data insights with Hakuhodo after tie-up
How Virtual Shibuya evolved to be one of the first ‘linked cities’ in the metaverse
Lenovo hires virtual influencer Imma for campaign in Japan
Accenture taps Japan's booming digital commerce sector with Tambourine acquisition
How TikTok Japan made its mark on the film industry
Marriott to create customized experiences for Japanese travelers with Rakuten tie-up
Tokyo's Harajuku neighbourhood has been turned into a virtual shopping experience
Creative Works
Tokyo Olympics 2020: which brands will win gold for creativity?
Few spectators at Tokyo Olympics: how will it affect brands and sponsors?
Opinion
Tokyo 2020: the greatest time machine
An Olympics delay may have changed SK-II’s marketing destiny for the better
Opinion
The future is creative impact: goodbye cookies, hello impact
Japanese marketers name cookies, data privacy and targeted ads top concern for 2021
Dentsu to consolidate operations into six global agencies
Dentsu’s involvement in Tokyo Olympic Games bid questioned by investigators
Opinion
Agility and authenticity key for APAC marketers to prepare (again) for the 2021 Olympics
Opinion
Will connected TV take off in Japan?
Inside Nissan’s experiential car showroom of the future
WHO and Rakuten Viber join forces to educate public on coronavirus facts
IOC and Japan agree to postpone Olympics to 2021 due to coronavirus
Why Rakuten is investing in AI-powered media buying
Olympics organisers mull postponement in wake of coronavirus
Creative Works
East Japan Railway launches exercise app that provide workouts for commuters based on loca...
Creative Works
Hotels.com believes it has found the cure to travel hangovers
Opinion
Why AI music will let human artists be less like machines
Dentsu restructures business in seven global markets and cuts 3% of total workforce
Creative Works
Shiseido creates time travel installation to showcase real-time aging
How Mitsui & Co plans to develop the nascent location programmatic data market in Japan
Mari Kondo moves into e-commerce but insists she's not encouraging clutter
How Japan Airlines' ad campaigns took flight after changing its programmatic strategy
Creative Works
Pantene wants Japanese women to let their hair down when job hunting
BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics
J.League leans on AI to create video content to promote Japanese football
Yahoo Japan acquires Zozo for $3.7bn to combat Rakuten and Amazon
Opinion
How brands can succeed with the rugby World Cup in Japan
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