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Japan
Japanese marketers name cookies, data privacy and targeted ads top concern for 2021
Dentsu to consolidate operations into six global agencies
Dentsu’s involvement in Tokyo Olympic Games bid questioned by investigators
Opinion
Agility and authenticity key for APAC marketers to prepare (again) for the 2021 Olympics
Opinion
Will connected TV take off in Japan?
Inside Nissan’s experiential car showroom of the future
WHO and Rakuten Viber join forces to educate public on coronavirus facts
IOC and Japan agree to postpone Olympics to 2021 due to coronavirus
Why Rakuten is investing in AI-powered media buying
Olympics organisers mull postponement in wake of coronavirus
Creative Works
East Japan Railway launches exercise app that provide workouts for commuters based on loca...
Creative Works
Hotels.com believes it has found the cure to travel hangovers
Opinion
Why AI music will let human artists be less like machines
Dentsu restructures business in seven global markets and cuts 3% of total workforce
Creative Works
Shiseido creates time travel installation to showcase real-time aging
How Mitsui & Co plans to develop the nascent location programmatic data market in Japan
Mari Kondo moves into e-commerce but insists she's not encouraging clutter
How Japan Airlines' ad campaigns took flight after changing its programmatic strategy
Creative Works
Pantene wants Japanese women to let their hair down when job hunting
BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics
J.League leans on AI to create video content to promote Japanese football
Yahoo Japan acquires Zozo for $3.7bn to combat Rakuten and Amazon
Opinion
How brands can succeed with the rugby World Cup in Japan
Creative Works
AIG and the All Blacks teach tourists how to drive in Japan ahead of Rugby World Cup
Creative Works
Katie Couric fronts SK-II ads addressing female stereotypes in Asia Pacific and US
Opinion
Japan 101: the basics of marketing in the Land of the Rising Sun
Creative Works
Rishiri Town wants to help prevent extinction of kombu kelp with virtual experiences
How Shiseido is planning to thrive as consumers change the way they buy beauty products
Kim Kardashian West stirs up controversy in Japan with her Kimono Intimates brand
Netflix taps former BBC News MD as marketing lead in Japan
J.League appoints Lagardere Sports and Rakuten to distribute media rights
Creative Works
'Shhhh': Naomi Osaka delivers pointed message to media in new Nike campaign
Shiseido opens $360m research hub in Japan to spur creativity and collaboration
Japan unveils new brand name for post-Emperor Akihito era
Line's 'chief wow officer' Jungho Shin is made co-chief executive
Creative Works
Apple showcase how Japanese creatives use MacBooks to inspire students
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