By Danielle Long, Acting APAC Editor

November 30, 2022 | 2 min read

Japanese luxury car brand Infiniti has launched a series of online films celebrating modern Japanese artistry and the makers who are redefining craft and design.

The films are the latest instalment in the luxury brand’s marketing campaign to promote the QX60 model. Infiniti launched the film series ‘The Makers’ in 2021 with six films exploring craftspeople who were pushing new creative boundaries while honoring the past of their trade. A second season explored architecture and design.

The latest films add an international element to the series by following craftspeople who embody the spirit of Modern Japanese Luxury within their craft and show how this spirit and philosophy can be found all around the world.

The four films, which will be released online monthly, will feature craftspeople in the Middle East, Taiwan, Canada and Mexico.

Each episode will feature an artist that has a deep connection to Japan but who lives and works outside the country and possesses their own personal aesthetic. The first film features designer Nada Debs, a designer who grew up in an Arab household in Japan, studied in the United States and now lives and works in Beirut.

Infiniti, the luxury arm of Japanese automaker Nissan, has launched a dedicated site where users can view all the content.

The films were created by Infiniti's global agency Publicis with videographer Eric Micotto. The project was led by Infiniti global marketing manager Antoine Malin.

Creative Works Brand Strategy Automotive

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