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Accenture taps Japan's booming digital commerce sector with Tambourine acquisition

Accenture has deepened its presence in Japan with a new acquisition

Accenture Interactive has extended its recent acquisition spree with the addition of Tambourine to its growing portfolio of e-commerce capabilities.

The agency specializes in harnessing the Salesforce Commercial Cloud to deliver unique customer experiences for consumer goods and entertainment companies, a high-growth area in the rapidly expanding digital commerce sector in Japan, which is estimated to increase 10.5% to reach $217.5bn in sales this year.

Tambourine also develops web services and applications and offers consultancy services to help brands build consumer relationships, further growing Accenture's capabilities in these areas.

Atsushi Egawa, Accenture’s market unit lead for Japan, said: “Digital customer experience and brand reputation is so closely intertwined that it can impact a company’s growth. In considering ways to deliver the best commerce experiences, brands are turning to data and the cloud for leverage. By weaving in Tambourine’s unique offerings into Accenture’s, we will continue to help accelerate our clients’ growth.”

Tatsuya Nakao, chief executive officer of Tambourine, added: “Tambourine is founded on the premise of achieving excellent outcomes as a team. Now, as part of Accenture, we look forward to extending our digital commerce expertise across the entire customer experience and work closely together to create deep impact for our clients.”

As a result of the deal, 70 customer experience specialists, designers and cloud engineers will transfer to Accenture.

Flaviano Faleiro, Accenture Interactive’s president for growth markets, said: “Brands understand that when they respond to new consumer behaviors with a seamless commerce experience, it makes them more relevant and valuable. The combination of Tambourine and Accenture Interactive will further enhance our ability to leverage creativity, technology and deep human insights to accelerate growth of our clients.

“Tambourine is founded on the premise of achieving excellent outcomes as a team,” said Tatsuya Nakao, CEO of Tambourine. “Now, as part of Accenture, we look forward to extending our digital commerce expertise across the entire customer experience and work closely together to create deep impact for our clients.”

In recent months, Accenture purchased the King James Group in Africa, Entropia in South East Asia and the digital consultancy Bow and Arrow based in London. The consultancy first entered the Japanese market earlier this year, when flagship agency Droga5 announced plans to open its first office in the country.

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