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By Danielle Long | Acting APAC Editor

December 8, 2022 | 1 min read

Do couples view the world differently when they drop their guards and come together? That is the question condom brand Skyn is exploring in a new campaign for its Premium+ condom in Japan.

Created by UltraSuperNew Tokyo, the online and social campaign explores a unique world where two people play an intense game of tag in the woods.

The couple chases each other before making contact, and as soon as they do, the world begins to change, becoming a soft and beautiful place that only couples in love can see.

The ‘A World of Softness’ campaign promotes the idea that the closer two people get as a couple, the more positive the world becomes.

Japan is the second-largest condom market in the world, behind the United States. Japanese consumers buy 550 million condoms every year.

Creativity Creative Works Japan

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