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Asia
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China leads in post-pandemic travel retail. Here's how brands can attract Chinese traveling...
SM Supermalls engaged young audiences with a one-of-a-kind Roblox experience
Why perfumier Creed developed a scented collectible straddling physical & digital worlds
How South China Morning Post is helping brands re-engage with Hong Kong
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Can AI and machine learning help agencies lower costs and boost performance?
Starbucks looks to win over Indian consumers with inclusivity message
Ronald McDonald House Charities launch powerful film to raise awareness in Hong Kong
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The importance of commerce media for the addressable future
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How M&C Saatchi’s Kabeer Chaudhary is thinking about performance in 2023
Cathay encourages Hong Kongers to 'get moving' in quirky campaign
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Whose responsibility is it to advertise responsibly?
Lee Jeans gets cheeky to promote a new store launch in India
G-Dragon fronts new Tiger Soju range as brand targets Gen Z & millennials
Mastercard launches an exclusive restaurant experience to engage Hong Kong foodies
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E-commerce remains competitive for Australia despite global slowdown of spend
Japanese art form Kintsugi portrays the impact of slavery in compelling campaign for Hagar
Opinion
State of the Nation: Vietnam’s ‘Unexotic Underclass’ make their mark with tech
Opinion
State of the Nation: As China opens up brands need to get outdoors too
Media inflation unlikely to be tamed in APAC
Hong Kong gives 500,000 free air tickets in bid to entice tourists
EssenceMediacom formally launches across APAC, led by Rupert McPetrie
Opinion
State of the Nation: Hong Kong is at a cross roads can it return to its former glory?
Hakuhodo acquires leading Indian entertainment marketing group MA&TH
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How Halfbrick increased user acquisition by 98% midst competitive gaming industry
Opinion
Coca-Cola on leveraging the power of creative collaborations
HSBC transforms Hong Kong billboard into an immersive art exhibition
Tech brand Casetify unleashes a mesmerising kinetics chain-reaction machine
Ex-Spotify director launches global advertising marketplace for audio
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Riding the economic and strategic waves of marketing – lessons learnt at LinkedIn Connec...
How 5 Gum teamed with Twitch to give gen Z gamers something to chew on
How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror
How Tata Tea raised climate change consciousness with a bold mobile campaign
How Lexus Australia inspired electric vehicle adoption through interactive storytelling
How responsible use of first-party data is changing the marketing game
Creative leadership program aims to help close the gender gap in APAC
Creative Works
AXA’s mission to normalize me-time, self-care and positive mental health across Asia
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