By Danielle Long, Acting APAC Editor

February 5, 2023 | 3 min read

Hong Kong is giving free flights to encourage tourists to visit as part of a global campaign to bring travellers back to the country.

In a bid to attract tourists back following extended lockdowns and Covid restrictions, Hong Kong Tourist Board will giveaway 500,000 air tickets to entice people to visit.

The ‘Hello Hong Kong’ global tourism campaign aims to generate awareness that the country has lifted all travel restrictions and is open for travellers, while providing visitors with an irresistible offer to visit.

Dr Pang Yiu-kai, chairman of the Hong Kong Tourism Board (HKTB), said: “Hong Kong is back on the map for global travellers, with more excitement to offer than ever before. We are extending a biggest welcome to the world through the ‘Hello Hong Kong’ campaign, inviting friends from everywhere as they return to one of the world’s greatest tourism destinations.

“I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences will attract travellers back for an epic, unforgettable journey.”

The campaign also includes “Hong Kong Goodies” which are visitor vouchers providing a complimentary welcome drink at participating bars, restaurants, and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors, and attractions.

The campaign also aims to promote Hong Kong’s upgraded attractions and event facilities as well as promote the 250 events and festivals to be staged this year including the Hong Kong Marathon, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival and New Year Countdown Celebrations.

HKTB said the campaign showcased Hong Kong’s warmest welcome to the world while showcasing the dynamic and diverse appeal of the city.

The tourism market is at its most competitive this year as nations around the world fight for visitors as they seek to redeem the losses caused by the pandemic lockdowns.

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