Rosa Paris is offering an out-of-the-box creative services package to startup clients. It’s fast-speed, no-nonsense and cuts costs – but can it work?
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The Drum catches up with Heineken-owned Birra Moretti on why a 12th-century Tuscan villa is at the heart of its first foray into influencer marketing.
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R/GA global chief Sean Lyons shares how his agency has been affected by ebbing client demand – and its plan to weather economic uncertainty.
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We take a look at which British media planning and buying agencies with smaller teams come with the best recommendations from their clients.
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A golf tournament’s decision to play its first competition in the US has backfired after protests from survivors and victims of the 9/11 terrorist attacks, angered by its association with Saudi Arabia, made headlines.
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The average price of a TV ad slot is set to get cheaper this year as recession looms and brands hold off spending.
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The UK’s top financial watchdog, the Financial Conduct Authority (FCA), has announced plans to fine capital-raising companies that make misleading environmental claims, as well as taking action against any external consultants – such...
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It might come as a surprise amid cancelled flights, railway staff strikes and the cost of driving spiraling out of control, but international travel is in fact back. And as advertisers around the sector begin spending again, one new agency hopes...
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GrowthOps was already in crisis when Covid hit. Now, the Australian agency group is hiring again and looking to acquire new businesses. How did it achieve such a turnaround?
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Most ad agencies work to reach external audiences, such as consumers and other businesses. But in the latest twist in its months-long acquisition fight, M&C Saatchi has begun advertising to its own shareholders in a bid to persuade them to...
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Ete Davies, the new chief operating officer at the newly rechristened Dentsu Creative, explains his plan to get the holding company’s creative division firing on all cylinders.
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Following The Drum’s Marketing Awards, we take a look at the best-rated agencies for customer insights, according to their own clients.
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FreeWheel, the Comcast-owned video buying platform, has announced a new identity initiative to help glue the fragmented TV ecosystem back together.
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In a bizarre sofa session alongside socialite Paris Hilton, VaynerX and Vaynermedia founder Gary Vaynerchuk, aka Gary Vee, took to the stage at Cannes Lions to denounce the ad industry for “lying to itself for 20 years about reach....
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Channel 4’s digital production unit 4Studio has beefed up its branded content slate with shows from Barclays and Lucozade.
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The former head of the Facebook Creative Shop Mark D’Arcy has joined the Brandtech Group as partner and chief creative officer. The Drum asks how he will leverage his experience at the tech giant to connect brands to consumers through tech...
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The Drum sits down with Deepti Karthik, senior vice-president of marketing at DaMensch India, to find out how the D2C menswear brand made its recent Father’s Day campaign.
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Publicis has revealed it now has over 1,000 employees dedicated to developing metaverse projects for clients, including a new chief metaverse officer – a digital avatar called Leon.
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