Modern Marketing Brand Safety

Greenwashing clampdown coming as Financial Conduct Authority wades in

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By Ellen Ormesher | Reporter

June 30, 2022 | 1 min read

The UK’s top financial watchdog, the Financial Conduct Authority (FCA), has announced plans to fine capital-raising companies that make misleading environmental claims, as well as taking action against any external consultants – such as advertisers – that aid them in greenwashing.

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