Event has finished for the day. All content will be on demand from tomorrow.
While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing director, Southeast Asia at Quantcast, will talk about what digital decision-makers need to think about to future-proof their strategies around Privacy, Transparency and Data.
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization... read more
B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more