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B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in terms of what digital could really do. Then came the pandemic and a rapid growth of using digital across all channels which was something of an adolescence. Now, as we enter 2022, here’s what B2B digital adulthood will look like.
While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing... read more
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
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The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more
The Drum’s Virtual Awards show for Digital Advertising APAC reveals the 2021 winners. As we run through the categories and announce the award winners and highly commended, we'll... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
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Speakers will discuss the role of legislatures versus big tech in establishing policies for tracking consumers and collecting, storing and selling their data. They will discuss the... read more
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The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or... read more
