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B2B arrives at digital adulthood

B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in terms of what digital could really do. Then came the pandemic and a rapid growth of using digital across all channels which was something of an adolescence. Now, as we enter 2022, here’s what B2B digital adulthood will look like.

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