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Is more privacy always better?
The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or should the industry be thinking carefully about a trade-off? How will digital experiences be hindered by heavy-handed approaches? We’ll dig into topics such as brand trust, privacy, transparency and the digital experience.
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The Drum Awards for Digital Advertising APAC
The Drum’s Virtual Awards show for Digital Advertising APAC reveals the 2021 winners. As we run through the categories and announce the award winners and highly commended, we'll... read more
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As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown... read more
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The inevitable re-bundling of premium online video
Do consumers want to pay for five different video subscriptions? No. As the likes of Disney+ and HBO Max force create even more choice for users, many are predicting a rebundling.... read more
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We all know consumers have flocked to on-demand premium video content over the past year but what does that mean for inventory? This session will give practical tips for buying the... read more
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NFTs and brands: where gaming meets mobile and commerce
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
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Preparing for the removal of third-party cookies
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization...
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E-commerce everywhere
Remember when DTC was an exciting, new thing. Well now ecommerce has evolved to be an ingrained part of our lives whether we are on social media, in-store, and (oh yeah) also shopping... read more
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