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The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers? This panel brings together marketing leaders that have launched NFTs to find out what they have learnt.
Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers... read more
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing... read more
The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in... read more
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Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter... read more
“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
