The Drum Awards Festival - Extended Deadline

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NFTs and brands: where gaming meets mobile and commerce

Event has finished for the day. All content will be on demand from tomorrow.

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The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers? This panel brings together marketing leaders that have launched NFTs to find out what they have learnt.

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