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Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers – have a head start. The data-poor – those that sell through intermediaries – have traditionally relied on third-party cookies, and are just coming off the starting blocks in terms of their own first-party data.
In this session, we’ll ask what customers want from their brand relationships, and how brands – both data-rich and data-poor – can build the datasets they’ll need to create deeper engagement with their consumers in a cookie-less world. We’ll take learnings from brands at different stages of their data journey and explore solutions that marketers should be looking at today to systematically rethink their data strategy and take advantage of the opportunities ahead.
While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing... read more
As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more
The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more