As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics and tactics used in gaming are playing out in our lives that are often more digital than they are physical.
“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
Do consumers want to pay for five different video subscriptions? No. As the likes of Disney+ and HBO Max force create even more choice for users, many are predicting a rebundling.... read more
We all know consumers have flocked to on-demand premium video content over the past year but what does that mean for inventory? This session will give practical tips for buying the... read more
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more