Mergers and acquisitions

Partners at Green Square, Corporate Finance Advisors to the media and marketing sector, cast their eyes over the latest industry deals and look ahead to the next tranche of acquisitions.

Why every agency is going to need an 'ology'

Opinion: Mergers and acquisitions

Pre-lockdown there was already a strong case for companies to lead their strategy with digital and tech-driven activity, and the Covid-19... Read more

Barry Dudley - 10/06/2020

Advertising

Why M&C Saatchi can still be optimistic despite its accounting woes

Opinion: Mergers and acquisitions

One of the biggest talking points in our industry over the past few months has been what might colloquially be termed a “cock-up in... Read more

Tony Walford - 27/09/2019

Modern Marketing

The new golden age of marketing in the Netherlands

Opinion: Mergers and acquisitions

In 2017 I gave a talk in Amsterdam in conjunction with The Drum titled ‘First Up Best Dressed – A Hothouse of Creative Talent... Read more

Tony Walford - 23/08/2019

Advertising

Expect more agency acquisitions as consultancies battle to keep up with each other

Opinion: Mergers and acquisitions

One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture,... Read more

Tony Walford - 10/05/2019

Advertising

How to make your agency fit for acquisition

Opinion: Mergers and acquisitions

As a Chelsea fan, the recent Carabao Cup final was one to forget – the first shot on target wasn't until the 43rd minute, 0 ... Read more

Barry Dudley - 08/04/2019

Advertising

premium

Mini management consultancies: marketing’s next hot startups?

Opinion: Mergers and acquisitions

Much has been made over the past few years of the threat posed to traditional ad and marcomms agencies by the management consultancies. ... Read more

Barry Dudley - 30/11/2018

Advertising

Omnicom goes all in on data – but will it be enough to calm nervous investors?

Opinion: Mergers and acquisitions

The headlines over the past few months have been so dominated by WPP and Publicis that it’s almost easy to forget that other... Read more

Barry Dudley - 20/07/2018

Modern Marketing

P&G and the agency of the future

Opinion: Mergers and acquisitions

When the world’s biggest advertiser speaks, the marcomms industry listens. And when it acts, or makes a proposal, then the industry... Read more

Tony Walford - 13/04/2018

Advertising

The power of just one: how simplification may be paying off for one holding group

Opinion: Mergers and acquisitions

What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects? ... Read more

Tony Walford - 27/03/2018

Digital Transformation

Blockchain: the answer to programmatic advertising’s woes?

Opinion: Mergers and acquisitions

Following on from our article on media’s perfect storm, we’ve been asked by a couple of clients what we think about... Read more

Andrew Moss - 02/03/2018

Advertising

P&G's Marc Pritchard, who has spearheaded a re-evaluation of the media buying business

The perfect storm that's blowing up in media

Opinion: Mergers and acquisitions

Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it’s highly... Read more

Barry Dudley - 16/02/2018

Media

Despite Trump, Iran remains an exciting proposition for the marcomms industry

Opinion: Mergers and acquisitions

Back in late 2008/early 2009, there was a good deal of optimism in America and much of the developed world; surprising really, given that... Read more

Andrew Moss - 15/12/2017

Advertising

Why this digital age calls for analogue agencies

Opinion: Mergers and acquisitions

It’s pretty much a given that we now live in a digital age: our consumption – including consumption of marketing messages,... Read more

Barry Dudley - 07/11/2017

Modern Marketing

Sir Martin Sorrell's WPP has been mooted as an acquisition target for Accenture, but is that realistic?

Watch out Sir Martin, the consultants are coming to buy you… or are they?

Opinion: Mergers and acquisitions

A very interesting analyst report was published recently that could – if its predictions come to be – have profound... Read more

Tony Walford - 09/10/2017

Advertising

Why the WPP hack could damage big data’s rise

Opinion: Mergers and acquisitions

Hacks are becoming common news these days. Scarcely a month goes by without another major corporation being hacked, whether for financial... Read more

Barry Dudley - 27/07/2017

Modern Marketing