Guest Columnists

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

Trendspotting: From high street to high-end, which retailers are pulling it out of the bag this Christmas?

As bricks and mortar retailers turn to new ways of enticing shoppers, we sent Emily Hunt and the...

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Marks and Spencer lost its sparkle – a review of the M&S website

As Black Friday fever swept the UK, Marks & Spencer was among the UK online retailers to...

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Macy's Day Parade: Thanksgiving New York City Marketing on the Move

With Thanksgiving now a fading memory for this year, Izzy DeBellis, group chief creative &...

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Why creativity is the only way to survive – by McCann global creative chairman Rob Reilly

Last year, president Obama was desperate to sell his healthcare reform plan, the Affordable Care...

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