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Mark Borkowski

Mark Borkowski

Mark Borkowski is founder and head of Borkowski PR. You can find him on Twitter @MarkBorkowski

Dacre made waves with the 'Enemies of the People' Brexit headline

Dacrexit: The end of an era- but has the era really ended him?

Opinion: Mark Borkowski
If Paul Dacre was listening to the “mouthpiece of the metropolitan elite” BBC on Thursday morning he might have... Read more
- 10/06/2018
Media
Are we really brave enough to unplug from the Social Matrix?

Are we really brave enough to unplug from the Social Matrix?

Opinion: Mark Borkowski
With all due respect to the excellent investigative journalism that exposed the large-scale data harvesting by Cambridge Analytica ... Read more
Mark Borkowski - 25/03/2018
Modern Marketing
The Meghan Effect: relevance can't be faked, but agility can be learned

The Meghan Effect: relevance can't be faked, but agility can be learned

Opinion: Mark Borkowski
We all knew Meghan Markle was coming and that she was going to be news. But as Prince Harry’s new fiance admitted herself in that... Read more
Mark Borkowski - 06/12/2017
Public Relations
Harvey Weinstein

With the Weinstein revelations, the tide is turning on media protection of stars

Opinion: Mark Borkowski
If the money’s flowing the questions stop. This was what precipitated the downfall of Bell Pottinger: the PR firm lost the plot... Read more
Mark Borkowski - 20/10/2017
Entertainment
Gupta banner

How Bell Pottinger's woes may become a saving grace for the PR industry

Opinion: Mark Borkowski
The emerging scandal in South Africa involving PR giant Bell Pottinger, and the country’s most infamous family dynasty, is a... Read more
Mark Borkowski - 30/08/2017
Public Relations
BBC needs to talk value as it faces fallout over pay

BBC needs to talk value as it faces fallout over pay

Opinion: Mark Borkowski
Something most un-British is happening in the national conversation: we’re talking about pay. The six figure salaries of top TV... Read more
Mark Borkowski - 20/07/2017
Public Relations
When will the likes of Walkers learn that people do not love brands?

When will the likes of Walkers learn that people do not love brands?

Opinion: Mark Borkowski
The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker ... Read more
Mark Borkowski - 26/05/2017
Modern Marketing
Corbyn's Labour manifesto: when is a leak not a leak?

Corbyn's Labour manifesto: when is a leak not a leak?

Opinion: Mark Borkowski
Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party... Read more
Mark Borkowski - 11/05/2017
Public Relations
Brand Beckham will take more than a minor email leak about knighthoods to bring it down

Brand Beckham will take more than a minor email leak about knighthoods to bring it down

Opinion: Mark Borkowski
No one likes a show-off. Even if you’ve won 19 major trophies in a 20 year football career and have reinvented yourself into a $1bn... Read more
Mark Borkowski - 06/02/2017
Advertising
If Hiddleswift have really split then the cynics will feel vindicated in calling it out as a showmance

If Hiddleswift have really split then the cynics will feel vindicated in calling it out as a showmance

Opinion: Mark Borkowski
It was a romance worthy of a bard, a ballad to rival John and Yoko.  Only the most cynical of PRs would dismiss the star-crossed... Read more
Mark Borkowski - 07/09/2016
Public Relations
A PR's take on why so many journalists think PRs are not up to the job

A PR's take on why so many journalists think PRs are not up to the job

Opinion: Mark Borkowski
Why can't journalists and PRs just get along? Agency boss Mark Borkowski offers a view from PR land on why the relationship... Read more
Mark Borkowski - 02/09/2016
Public Relations
Chris Evans made himself the story – and his Top Gear exit became the only solution

Chris Evans made himself the story – and his Top Gear exit became the only solution

Opinion: Mark Borkowski
The disappointing end to the Chris Evans/Top Gear romance will be mulled over for many a moon. Of course hindsight is 20/20 vision,... Read more
Mark Borkowski - 05/07/2016
Public Relations
Dave Grohl attended Cannes Lions 2016

Zen and the art of Cannes Lions

Opinion: Mark Borkowski
“What is this festival anyway?” asked a bemused Dave Grohl to an audience of star struck advertising folk. ... Read more
Mark Borkowski - 28/06/2016
Creativity
Peston on Sunday needs a much stronger marketing push – and less of the daytime TV vibe

Peston on Sunday needs a much stronger marketing push – and less of the daytime TV vibe

Opinion: Mark Borkowski
It was always going to be an uphill slog. Robert Peston’s new politics show seems to have been dwarfed by the Andrew Marr... Read more
Mark Borkowski - 09/05/2016
Media

David Bowie – the reclusive master of self-promotion

Opinion: Mark Borkowski
It was this time three years ago when the release of a song sent shockwaves around the world, from Ibiza to the Norfolk broads.... Read more
Mark Borkowski - 11/01/2016
Entertainment
Parting shots – as Sir Elton John and his publicist say their goodbyes, is the role of PR underrated?

Parting shots – as Sir Elton John and his publicist say their goodbyes, is the role of PR underrated?

Opinion: Mark Borkowski
Many a moon ago I was forced to part company with a rather fragrant client who was hell-bent on career suicide. Don't ask – it&... Read more
Mark Borkowski - 18/12/2015
Entertainment
The Queen is dead, long live the Queen: the return of Rebekah Brooks and what it says for bad PR

The Queen is dead, long live the Queen: the return of Rebekah Brooks and what it says for bad PR

Opinion: Mark Borkowski
Rebekah Brooks is back. To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future,... Read more
Mark Borkowski - 05/09/2015
Media
A whopper of a PR fail?

McFlop: Why the Burger King/McDonald's peace day PR stunt was a dog's dinner

Opinion: Mark Borkowski
The sea turns to blood. The sun scorches the earth. The seven seals open. The Whopper and the Big Mac unite. Such is the vision of... Read more
Mark Borkowski - 26/08/2015
Public Relations
Cannes Lions – the sober reality: What have we really learned about creativity in 2015?

Cannes Lions – the sober reality: What have we really learned about creativity in 2015?

Opinion: Mark Borkowski
Sex and death. “Two things that come once in my lifetime,” quipped Woody Allen. At this year’s Cannes Lions both... Read more
Mark Borkowski - 27/06/2015
Advertising
It was true at the time: Does it matter that Chris Evans said he wasn't taking the Top Gear gig?

It was true at the time: Does it matter that Chris Evans said he wasn't taking the Top Gear gig?

Opinion: Mark Borkowski
Last autumn it was ‘100 per cent not true’. This spring it was ‘absolute nonsense’. On Tuesday the BBC... Read more
Mark Borkowski - 17/06/2015
Public Relations

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