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Guest Columnists

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

Welcome to The New Creativity – The Drum guest-editor Cindy Gallop

Opinion: Guest Columnists

The latest edition of The Drum is very much focused on the new, from new ways of working to a new understanding of creativity. And what... Read more

Cindy Gallop - 02/10/2014

Advertising

Microsoft's Dave Coplin - The Rise of the Digital Human

Opinion: Guest Columnists

A few weeks ago, researchers at Harvard University announced the results of an incredible project that enables computers to understand... Read more

Dave Coplin - 02/10/2014

Advertising

Supermarkets need to look beyond discounts, writes George Webster

How do you reward loyalty in an age of disloyalty? Look beyond discounting and price smart

Opinion: Guest Columnists

Today’s shoppers are a notoriously disloyal bunch. And where loyalty does exist, this is increasingly for low-cost in-store... Read more

George Webster - 30/09/2014

Marketing

From promising less to referring business elsewhere: Seven counter-intuitive ways to happier clients

Opinion: Guest Columnists

Ahead of the publication of his new book, 50 Ways to Happier Clients, Inkling's Jono Marcus shares seven counter-intuitive tips for... Read more

Jono Marcus - 29/09/2014

Marketing

iOS 8: 'A mishap of this scale is pretty inexcusable for a company the size of Apple'

Opinion: Guest Columnists

On Wednesday afternoon, one week after iOS 8 launched, Apple released its first update – iOS 8.0.1. It immediately became... Read more

Maani Safa - 26/09/2014

Mobile

Why the onus is on retailers to set the creative agenda during next year's sport free summer

Opinion: Guest Columnists

As we look forward to the start of the Ryder Cup tomorrow, we find ourselves coming to the end of an action packed year of sport which... Read more

Alastair Lockhart - 25/09/2014

Advertising

Havas's Paul Frampton on the impact of programmatic advertising on the out of home sector

Opinion: Guest Columnists

Havas Media chief executive Paul Frampton offers his own views on the impact that the rise of programmatic advertising can have... Read more

Paul Frampton - 25/09/2014

Technology

Intermarche's Inglorious Fruits and Vegetables campaign

Is social media making or breaking the food industry?

Opinion: Guest Columnists

I think it’s almost guaranteed that we’ll hear a number of similar themes being discussed in The Drum-sponsored Like Minds... Read more

Justin Kirby - 23/09/2014

Social Media

The Asphalt 8: Airborne game has been upgraded for Metal

Coding to the Metal: How Apple’s iOS 8 has the potential to take mobile gaming to the next level

Opinion: Guest Columnists

One of the footnotes of Apple’s big reveal recently was its introduction of Metal into iOS 8. ... Read more

Chris Kingsley - 23/09/2014

Design

Young, online and ready to buy: Southeast Asia deserves attention from global brands

Opinion: Guest Columnists

When marketers think of Asia’s growth potential for global brands, they most often think of China and India, two countries that... Read more

Stephanie Myers - 22/09/2014

Advertising

What next for Scotland? Grey London CEO Chris Hirst on how to keep a nation engaged in politics

Opinion: Guest Columnists

The Scottish independence referendum has been the most exciting thing to happen in British politics for a generation. It stirred... Read more

Chris Hirst - 22/09/2014

Marketing

What to savour at Social Media Week this year: Like Minds scans the social media horizon

Opinion: Guest Columnists

How the referendum was reported: Newspapers rely on the web as declaration misses first editions

Opinion: Guest Columnists

PRCA director general Francis Ingham examines how news outlets north and south of the border told...

Francis Ingham - 19/09/2014

Media

Lessons from China: what western brands can learn from Chinese smartphone giant Xiaomi

Opinion: Guest Columnists

With Chinese e-commerce giant Alibaba getting set for the biggest stock market flotation ever (it is looking to raise up to $24.3bn in... Read more

David Brabbins - 18/09/2014

Mobile

Digital PR has a bright future but there’s work to do

Opinion: Guest Columnists

Last week, the PRCA released a report on the state of digital PR. Danny Whatmough, chairman of its Digital Group and head of digital,... Read more

Danny Whatmough - 18/09/2014

Technology

United or divided? How the cultural differences of the English and Scots play out online

Opinion: Guest Columnists

Next week, the United Kingdom will be different. Whether it’s “aye” or &ldquo...

Joe Doveton - 17/09/2014

Technology

Author of this piece Rob Bruce (and yes, that is his real name)

What the Scottish independence referendum has taught us about campaigning

Opinion: Guest Columnists

The end is nigh. ... Read more

Rob Bruce - 17/09/2014

Media

Why retailers like Asda may have to backpedal if Scotland votes Yes

Opinion: Guest Columnists

Bosses at a number of prominent UK retailers, including Marks & Spencer, B&Q, Asda and the John Lewis... Read more

Ian Humphris - 17/09/2014

Marketing

How to give your brand identity a makeover – without alienating your consumers

Opinion: Guest Columnists

Brand identity is a powerful tool and messing with it is a risky business. Even the slightest alteration can cause an altercation and... Read more

Clive Rohald - 16/09/2014

Design

'Marketers are frustrated with siloed views of their customers' – Seven takeaways from Dmexco 2014

Opinion: Guest Columnists

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