The Drum Awards for Digital Industries 2022

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The Drum TV

Video of the future: how to create TV-quality content without the price tag

In partnership with BlueJeans

Anyone can be a creator today – 50 million people worldwide consider themselves so. But not all brand and agency creatives have the tools and resources at their disposal to compete and stand out in a crowded market. New technology is changing that; the barriers to entry are much lower than ever and the ability to produce high-quality video content doesn’t need a TV production budget. In this session, we bring together creatives and creators to discuss the anatomy of what it takes to create TV-quality live-streams without production-grade equipment.

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