The Drum Awards for Marketing - Entry Deadline

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Live in Cannes

Moving toward an opt-in internet – How publishers can pioneer the Future of Identity

In partnership with The Trade Desk

Location: Reddit Explorers Club at Intersection of Prom Robert Favre le Bret and Rue Buttura, Cannes

The shifting identity landscape means publishers have an opportunity to lead as the open internet moves toward a consent-based, opt-in environment. This means looking beyond the loss of cookies and to focus on how to innovate, improve, and deliver a better internet experience for all users. And in doing so, publishers can preserve the value exchange of relevant advertising for premium content in a way that maximizes their revenue while providing more consumer controls.

Join industry leaders as they discuss what these changes mean for publishers of all kinds, as well as new approaches to identity that are laying the groundwork for an upgraded, opt-in internet.

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below



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