Connect with creativity this summer
View Schedule
Menu
burger
close
Live in Cannes

You are what you read: why readership data matters more than cookies ever did

In partnership with Taboola

Location: The Drum Arms in Cannes at Morrison’s Lounge, 10 Rue Tesseire, Cannes

Struggling to target, engage, and convert audiences? Third-party data isn’t what it used to be. Context is now Queen - and your audience are what they read! Join us to discover why readership data and contextual targeting are sharper targeting tools than third party cookies ever were, and learn how to use them as a skeleton key to power-up your campaigns.

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below


Watch Now

Featuring

Jenni Baker
Assistant Editor - features, reports & research, The Drum
 
Stacey Delaney
Regional Director, Northern Europe, Taboola
 
Amy Brown
Commercial Director, Hearst
 
Randi Stipes
CMO, IBM Watson Advertising and Weather
 
Randi Stipes
CMO, IBM Watson Advertising and Weather
 

More
Cannes Cool Down

The Chip Shop Awards Live Broadcast
Live in Cannes

The Drum Daily - Wrap up show
Cannes Cool Down

Into the Metaverse
The Drum TV

Creative Director Presents... Toby Allen
The Drum TV

Creative Director Presents... Jules Chalkley
The Drum TV

The Drum Show
Live in Cannes

Channel Factory presents: Networking drinks at The Drum Arms

In partnership with Channel Factory
The Drum TV

Creative Director Presents... Frances Draskau
Live in Cannes

The Drum Daily - Breakfast show

In partnership with Braze
Cannes Cool Down

Virgin Media & Audience: The two hearts pizzeria campaign
The Drum TV

Sun, Sea and Senior Sex - Rankin Talks Taboos and other stuff
Live in Cannes

World's best ads happy hour

See what else is coming up at The Drum

View Calendar