The Drum Awards for Marketing - Entry Deadline

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Live in Cannes

Creativity at fever pitch: how to activate data, AI and automation in sports advertising

In partnership with Spirable

Location: Reddit Explorers Club at Intersection of Prom Robert Favre le Bret and Rue Buttura, Cannes

From the UEFA Women’s Euros to the Men’s FIFA World Cup, there’s no end of high-profile sporting events for brands to capitalize on in 2022. But today’s fans are harder to win round. Marketers must look to immersive, digital experiences to bring real-time action to life in new ways, across an increasingly fragmented ecosystem of digital channels and formats.

Join marketing leaders from Heineken, MediaCom and Spirable (part of Genius Sports) as they discuss how a combination of live data, AI, and automation are creating sports advertising alchemy – transforming creative into in-the-moment ads that delight and transfix fans.

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below


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