Brand builders, it’s your time to shine

In partnership with Transmission

Location: Reddit Explorers Club at Intersection of Prom Robert Favre le Bret and Rue Buttura, Cannes
B2B brand leaders, get ready for the spotlight. Brand building is now a strategic priority in the boardroom as CEOs increasingly recognise its value in accelerating growth and competitive advantage. This presents both new opportunities and risks for marketing – where balancing honesty, bravery, and integrity matters more than ever. Join us for an exclusive lunchtime launch of Transmission’s new ‘The State of B2B Brand Building’ report, where we will discuss and debate the experiences, challenges, and priorities of 500+ B2B brand marketers worldwide.

This event will explore how B2B brands are performing today, the value of brand in the boardroom, and why a lack of creativity is damaging B2B brand success. We’ll also discuss the rise of B2B purpose-washing and how to avoid it, as well as the importance of building a brand through your employees’ eyes first.