Sir Martin Sorrell joined The Drum’s editor Cameron Clarke at Cannes Lions 2022 for an exclusive interview. This was shortly after P&G’s brand chief Marc Pritchard used his stage time to urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sorrell doubts the market will respond favourably to. Watch now to find out more.
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