Live in Cannes

Creativity in advertising – Going beyond the 30 second ad spot

In partnership with Roku

Location: Palais des Festivals et des Congrès, 1 Bd de la Croisette, 06400 Cannes, France
TV streaming unlocks a world of creative possibilities for brands to look beyond the traditional 30-second TV spot and better reach customers through impactful storytelling experiences. Sit down with leaders from Roku, Kroger and Beam Suntory to learn how to take advantage of the future of TV ads and build tailored ads to amplify big moments in the marketing calendar.

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below


Featuring

More

Live in Cannes

Driving interest and engagement in the attention economy

In partnership with Seedtag

Cannes Cool Down

The Cost of Conversation

In partnership with GB News

Live in Cannes

Channel Factory presents: Networking drinks at The Drum Arms

In partnership with Channel Factory

The Drum TV

The Drum Show

Live in Cannes

The power of community: how to impact, influence, and inspire

In partnership with Reddit

Live in Cannes

The clean room inevitability: demystifying the privacy-dominant advertising future

In partnership with Neustar, a Transunion company

Live in Cannes

Brand builders, it’s your time to shine

In partnership with Transmission