The Drum Awards Festival - Extended Deadline

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Live in Cannes

Driving interest and engagement in the attention economy

In partnership with Seedtag

Location: Seedtag villa, Domaine Des Oliviers De L’Esterel Saint Jean de, 83600 Cannes

Attention builds brands. To gain this attention, brands must keep their marketing and branding efforts consistent and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity and strategy. However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.

Live from Cannes, this event will bring brand and industry leaders together for an in-depth discussion surrounding why brands must find more creative and imaginative ways to engage their audiences, and what solutions they have at their disposal to achieve this in the ever-more important 'attention economy'.

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below