Attention builds brands. To gain this attention, brands must keep their marketing and branding efforts consistent and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity and strategy. However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.
Live from Cannes, this event will bring brand and industry leaders together for an in-depth discussion surrounding why brands must find more creative and imaginative ways to engage their audiences, and what solutions they have at their disposal to achieve this in the ever-more important 'attention economy'.
Event has finished for the day. All content will be on demand from tomorrow.
In partnership with Taboola
In partnership with Neustar, a Transunion company
In partnership with Omobono
In partnership with Braze
In partnership with The Trade Desk