Attention builds brands. To gain this attention, brands must keep their marketing and branding efforts consistent and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity and strategy. However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.
Live from Cannes, this event will bring brand and industry leaders together for an in-depth discussion surrounding why brands must find more creative and imaginative ways to engage their audiences, and what solutions they have at their disposal to achieve this in the ever-more important 'attention economy'.
Event has finished for the day. All content will be on demand from tomorrow.
In partnership with Spirable
In partnership with Waze
In partnership with Braze
In partnership with Reddit
In partnership with Neustar, a Transunion company
In partnership with Channel Factory