The digital-out-of-home (DOOH) advertising industry is gaining momentum as marketers find new and creative ways to target consumers.
In the penultimate episode of the future stars of digital series, Neo@Ogilvy’s SEO account director, Simon Wong says the technology for DOOH has improved vastly by getting more immersive and interactive.
He is particularly excited about seeing “super personalised ads” from brands: “Seeing ‘Hi Simon’ on a big screen at Waterloo for example would be quite nice,” he says in the video.
At the same time, he acknowledges that the current economic climate has sprung up new challenges for agencies.
“I think the biggest challenge for agencies is that clients are potentially taking digital in-house because of cutbacks and economic uncertainty. We can overcome that by providing added value in areas which the client can’t replicate,” he says.
Watch his full interview above to find out his views on diversity and how his start up background has helped him adjust to life at the agency.
Neo@Ogilvy’s future stars of digital offers a behind-the-scenes insight into life at the agency as a young employee. Filmed at Neo@Ogilvy’s Sea Containers building on the South Bank, the series examines their personal views on diversity, their greatest achievements, and their future career ambitions.
Catch up on previous episodes here.